Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. So I mentioned education. Do you know who needs the most education? You need to educate yourself on what the social networking landscape looks like and the texting landscape looks like.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

APRIL 27, 2010

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. Simply put, what we do in our communities needs to be validated.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

MAY 28, 2010

Create a community for customers and fans. Create and manage Facebook fan pages for products, communities and companies. Show and educate brands and companies how to use social networks and how to act on those social networks. Engage brand champions to become consumers, creators and leaders within communities.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

MAY 7, 2010

6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. 12) #SMCEDU Discussions about Social Media / Higher Education. Great discussions. 10) #pr20chat PR 2.0

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

FEBRUARY 5, 2010

3) On-going social media education ! 9) A first step for company enthusiasm could be to use social media to help build community within the company – HR bonding. 10) Show corporate executives how social media tools like wikis and internal communities, can help increase productivity. Where are the conversations?

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

AUGUST 9, 2011

Right now, we’re still stuck in a semi-education mode with social. It means that surface level discussions now have the potential to take deeper dives because we all have a general understanding. Those will be “must have’s&# and not “would be nice&# reqs-and that won’t be asking a lot either.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

AUGUST 9, 2010

We were on the fence about creating a community but we (the developer and I figured we could roll it out a week or two later). I thought I had a good handle on what the client wanted or needed, I just neglected to educate, provide options and offer suggestions. It eases log in issues and multiple identity problems.

Collaboration 170

Collaboration Social Media Disqus Consultant 170