Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. Her creative experience spans art direction, design, development and implementation of interactive and print campaigns in a wide variety of B2C and B2B industries including consumer electronics, hospitality, real estate and education. G: Where is the best place to build the community? We had the Tips & Projects Center – which was a treasure trove of educational and inspiration content around photography. G: What do you have to provide the community to make it work? MORE >>

Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana. Given her unique perspective and our mutual interest in all things #SMCEDU , I asked her to write a guest post here on what social media in higher education means to her. However, since social media has existed, most of the education departments of America have not “signed in.&# We need more students to request this change and support these educators. MORE >>

There’s an ongoing debate about the role social media should play in K-12 education. For higher education, the story is different. When used as an educational tool, colleges and universities have found that social media enhances the learning experience by enabling students and teachers to connect and interact in new ways beyond the classroom. OnlineUniversities.com has done some research about the pros and cons of social media in higher education, and they summarized their results in the infographic below. Finding a happy medium has become a challenge. MORE >>

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer  Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: Food Bank of Central & Eastern North Carolina. Their Flickr page and YouTube channel are used to support Food Bank activities, for example, displaying photos taken at community events. Big Idea: Embracing the Ecosystem. MORE >>

They educate (a core function of public relations ). They build community. They build community. And if you use social media well, it is a great way for you to build community. Have you already pre-seeded your community? When I talk about pre-seeding (not “preceding,”) your community, I don’t mean simply using a hashtag you’ve decided on. But pause awhile and give some thought to your community. They are the door you can open – or close – between you and your community. Her  business  turns your corporate codswallop into community cool. MORE >>