Waxing UnLyrical

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#measurePR: Learning From the Community

Waxing UnLyrical

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. With no agenda and no guest, we ended up having what I called a “fireside” or community chat. If you download the transcript of #measurePR, the Nov. How do you learn from your community?

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. The app is free to download and easy to use.

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4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company. You can download a detailed, and I mean detailed , Excel document that even shows you the engagement your photos have had outside of Instagram.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

The micro influencer is often more motivated to share knowledge and relevant information with their community. Choose the most important metric, like report downloads and measure your success. You need to do the same with an influencer. Think about what inspires them to share content.

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

With the help of technology you can build an online community to help build your business or network with people in the industry. You can beat the competition of professionals by downloading a news app on your smartphone to receive the latest updates on technology in your industry.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Richard Bagnall (@richardbagnall) February 19, 2013.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

You can download and read the transcript of our #measurePR chat with John Friedman , and I hope you will, because it will help you get a fresh perspective on measurement. We’ll have a community chat, and get back to some fabulous guests from August. It’s reality #measurePR. John Friedman (@JohnFriedman) May 28, 2013.

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