Techipedia: Tamar Weinberg

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How does one actually make their great content something people want to talk about and share with their friends?

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Disappointing offers.

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Specifically: Price or purchase information, such as “40% off” or “Download it at our website” Contact information, such as web address, email, mailing address or other information intended for your Page’s About section. Facebook restricts what a Page’s Cover Photo may contain. Fanta (and it’s 3D!).

Facebook 274
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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

It’s important to think of interesting ways to visualize online activities, to direct traffic to your social networks or to get people to download an app. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

Airlines 210
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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

Digital management software allows users to access images, typefaces, guidelines, marketing collateral, indeed anything related to the brand, via a central online hub and lets them download them in various compatible formats. How Consistent Branding is Being Challenged in the Digital Age is a post written by Tamar Weinberg. ]. Like this post?

Brands 185
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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

And since many of these folks are implicitly showing affinity for your brand (since they are typically paying customers) they are usually the most likely to follow you on Twitter, “like” you on Facebook, leave product reviews, download your iPhone app or comment on your corporate blog.

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Mixxing In, and Why Early Adoption is Important: A Review of the.

Techipedia: Tamar Weinberg

Earlier this month, I wrote a blog post about how you cannot be a participant of a community without understanding the community members therein. It’s so new that the community is being created right now as we speak. You got us excited about the community…gotta go play now. See the surge? Ride the wave!

Review 102