Direct Marketing Observations

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Indiscriminate Interconnectivity

Direct Marketing Observations

We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it. If you choose to go it alone in the digital world and not embrace the networks and communities that get you there, well then, I guess you’re alone.

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The Problem with the Social Web

Direct Marketing Observations

“Come join our community and learn more about us&#. “Download out mobile app and receive valuable benefits&#. Consider the following statements: “We have a blog, come read it and find out cool stuff about our company&#. “We have a Twitter account, follow us we may say something insightful&#.

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