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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Not just being talked about but be an active voice in the community. That’s not the point.

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My Obsession: The Consumption of Information

Justin Levy

Magazines : I subscribe to a healthy number of magazines (affiliate links): Fast Company , Inc. Also, besides the magazines that I already subscribe to, occasionally I pick up another magazine based on an interesting article or feature. Oh yeah, two other very simple reasons: I get bored easily and I travel way too much.

RSS 216
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An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

The days of reading store-bought magazines and listening to the radio to seek out new music are over. Having the Blogger team speak on our behalf has made our mission a bit easier and more understanding to the traveling public. It will be interesting to see how our use of Twitter evolves.&# Thanks for the article. The Whole. :

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. However, I think that there may actually be something to this whole idea of influence and how to find the influencers. It will be interesting to watch. It will be interesting to watch.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). Give them a reason to want to communicate.

Facebook 279