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Monday’s 5 Social Media Must-Reads

Firebelly

Google+ To Take On Foursquare With Upcoming “Check-in Offers” Feature. By Sarah Perez It looks like Google+ is adding a feature that will allow users to “check-in” via the Google+ mobile application in order to receive a time-sensitive deal or discount. How to Increase Participation in Your Twitter Chat or Any Online Community.

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How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare.

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Are We Making Our Fans Work Too Hard?

Convince & Convert

First of all, every fast food location with a FourSquare Mayor reward is combining location-based technology with tangible rewards. There are 550 million Facebook members, four million FourSquare users, and in the digital loyalty game you already have players like Loopt and Shopkicks offering well-executed solutions.

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Tweet Guest post by Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Sure, Foursquare has 5 million users at last count, but as you read this sentence there are billions of Web users. That’s a colossal potential audience advantage for Web check-ins. Tie Video to Written Content.

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How to Fix a “Broken Brand” with Social

Convince & Convert

The tags give the wearer a discount on merchandise and refreshments, plus it puts a whole lot of blue back in the stands. ” A promotion on Valentine’s Day last year gave a Lightning cupcake to anyone who checked in on Foursquare or Facebook. “They did it in a second,” he says.

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The Growth of Demand Discovery

Justin Levy

How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. During the Discovery phase the brand lets go of the conversation and hands it to the community. Talk about your progress, what your creating, create a community of believers.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Foursquare.com — Use Foursquare specials for repeat visitors. Offer a discount in-store if a customer mentions they found you via Twitter, Facebook, or another social media service you use. After all, most people aren’t on social media services solely to be pitched by you. Groupon.com — Make local offers.