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Old Spice: Successful Social Media Campaign

Mindjumpers

Simple but effective use of social media The first Old Spice videos provoked a lot of comments on various social sites like Facebook, Twitter, Reddit and so on. Of course the Old Spice guy also has a Twitter profile and Facebook Page. It’s a simple idea, but is creating a lot of buzz and PR.

Campaign 206
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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

Twitter 167
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The Question Of Quora

Twist Image

Answers can be voted up and down (ala Digg ) and you have the ability to follow the individuals and topics that are of interest to you. I still get the old, "Twitter just sounds stupid to me," or "why would anybody want to post all of their personal information on Facebook ?" It's called Quora. albert sheu.

Questions 111
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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Just do it while giving back to the community as well. Don’t check in on Twitter and Facebook once or twice a week and only for 10 minutes. Neither the tweet or the follow up direct message was responded to in a timely fashion. Have you read The New Community Rules ? Want to self promote? Engage in dialogue.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. Tagged as: facebook , linkedin , opt-in , permission marketing , relationships , social media , spam , twitter { 5 trackbacks } Hostage Marketing: Hot New Fad For 2010?