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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Bring a warm winter coat to donate to individuals and families in need in our local community. Jenny Li Fowler at MIT has demoed “a ton of new tools,” from Airtable to Discord to Gilded. Her solution? Image source.

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Conversational marketing: What it means for your social media strategy

Sprout Social

By streaming product demos and Q&A sessions in real-time, you recreate the in-person experience. Use video chats as a chance to poll your community, answer common questions and show your product or service in action. Walmart is the undisputed leader of live shopping events on social. Conversational commerce. Sprout Social.

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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. How does a comment lead to a demo request? They might even follow you back.

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8 Instagram Features Perfect for Small Businesses

Later

Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Not only can brands build thriving communities on Instagram, they can now showcase their inventory in “ Shops ,” and process transactions directly within the app.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Discuss how different cultures celebrate a particular event If you have a global audience, this is another great YouTube video idea for beginners. Show how various cultures celebrate the same event differently. This is also a great way to demo any DIY projects you’re working on. Respond to their video with your own.

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The key to Victoria’s Secret social media success

Unmetric

Sign up for a demo. Victoria’s Secret posts teaser videos of its upcoming fashion shows or product launches that create a frenzy among fans, making the brand’s engagement score soar. The brand added 93 new uploads, most of which featured teaser videos of their upcoming Fashion events and video catalogs introducing their new collection.

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Why Next Level Content Needs A Managing Editor

Convince & Convert

Then, he or she can schedule these updates to go out on your social channels once your content has been published, or work directly with your Community Manager to get the posts published. Testing plugins, demoing new products, and reading the blog posts of your peers are important duties for a Managing Editor. Maintain Your Website.

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