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A digital media framework for smart marketing communications

Sherrilynne Starkie

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. We focused on this almost entirely.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. We focused on this almost entirely.

Marketing 195
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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

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AskBuffer: How Do I Gain More Email Newsletter Subscribers

Buffer Social

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

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How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Online Communities

Buffer Social

This week on The Science of Social Media , we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities. Part IV: Other communities and social networks for content discovery. Let’s kick it off! Brian : Yes!

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Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

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How to Fuel Social Media Content with Your Existing Work (According to a Founder)

Buffer Social

For the latest installment of Creators Unlocked , we speak to Josh Ho, a SaaS founder and creator – the latter a term he doesn't instinctually use, though it definitely applies. But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter.