A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. A balanced communications strategy is going to maximize the return on investment. Canadians love social media.
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