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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. A balanced communications strategy is going to maximize the return on investment. Canadians love social media.

Marketing 367
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5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. Elvis Presley made his first U.S.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. So what makes Google+ special? Google+ Guides and Tips.

Google 216
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. A balanced communications strategy is going to maximize the return on investment.

Marketing 195
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Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

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27 Things You Should Never Post on Facebook. #15 Will Amaze You!

Waxing UnLyrical

That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. I have, however, expanded the definition of the word to any social post that makes you want to barf, regardless of whether it’s sunshiny or not. ” ~ Tim Jackson.

Facebook 278
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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. ” Aaaahhh!!! In a nutshell.