Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 111

Sentiment Banking Patterns Hotels 111

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 110

Process Sentiment Analysis Applications 110

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

The Realtime Report

FEBRUARY 27, 2020

There are challenges that may be encountered by SEO professionals when creating an SEO business proposal that would seem very appealing in the business community. What you should do is to make use of the data available to you. It makes them feel you have done comprehensive research and of course, a good job. Conclusion.

SEO 213

SEO Proposal How To Engineering 213

Laurel Papworth

FEBRUARY 19, 2013

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Polls are about declared, conscious statements: Big Data is about undeclared analysis. How to do Facebook Marketing Research.

Research 107

Research Nielsen Sentiment Facebook 107

Buffer Social

DECEMBER 14, 2023

And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 It creates a sense of community and shows that the company values its employees. However, I’ll also be the first to admit that they can be difficult to work with, especially if your design skills are sorely limited.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sherrilynne Starkie

FEBRUARY 13, 2012

It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime. Social media podcast For Immediate Release covered the launch this week.

Wireless 292

Wireless Klout Module Directory 292

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. This is also a powerful tool for competitor research. Community management. Create community and brand loyalty.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

agora pulse

JUNE 13, 2020

Make sure to select the right date period for which you’re pulling data! I could easily screenshot data from Keyhole and share it with the team. The most competitive aspects of Union Metrics ‘ Twitter analytics are its competitive analysis and research components. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

MARCH 20, 2023

Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. Use data to back up why internal reviews need to be faster and why it’s better to be nimble vs. being bogged down by approval processes and too many inputs.” How often do they use video (if at all)? The most views?

Buy 117

Buy Video How To Template 117

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Here are some tips to understand how to approach vertical social networks: 1.

Social Networking 83

Social Networking Film GPS Communities 83

Buffer Social

AUGUST 2, 2023

After some time in Venture Capital, I took the knowledge I built around market research and started applying it to my personal life. I had built a couple of my own side hustles in the past and also did market research for Universal Music Publishing Group for years. I have historically always balanced having jobs and online businesses.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

FEBRUARY 12, 2013

You’re about to have many insightful statistics and research thrown your way, but before you dig in, let’s put the most important data point front and center: According to the Harvard Business School , increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.

Loyalty 166

Loyalty Tips Statistics Research 166

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. Only 12% disagree.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Buffer Social

DECEMBER 10, 2021

Why Numbers Don’t Cut It Most business owners communicate in numbers: sharing the size of their communities, the profits they’ve generated, and the statistics behind the problem they’re solving. As a result, even the most convincing data often fails to create change.

Influencer 67

Influencer Engagement Statistics Authentication 67

Hootsuite

SEPTEMBER 6, 2023

As always, listing specific statistics or numbers here is ideal: saying something was successful is one thing, but being able to quote data that proves success is preferred. Questions about the brand These interview questions are all about research: make sure you do your homework so you can knock them out of the park.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Product research.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness. But that’s not the case.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Convince & Convert

OCTOBER 30, 2011

First, that data is totally bogus, and whomever propagates that crap should know better. As we talked about in the Webinar you need to create a defined hypothesis, and test that hypothesis with enough data to be significant statistically, while ensuring that you are not changing more than one variable at a time.

Facebook 156

Facebook Statistics B2B Apple 156

Sprout Social

MAY 26, 2022

The following list of statistics highlights some of the many implications of TikTok’s meteoric rise in popularity and why brands are increasingly jumping on the proverbial bandwagon. The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. Research trends. Immaculate??@Chris

Examples 142

Examples Campaign Tips UGC 142

Keyhole.co

JULY 26, 2023

If you think social selling is for smaller entrepreneurs, then see these statistics: -IBM witnessed a staggering 400% increase in sales thanks to their social selling program. One of the best ways to know what to post about is through market research. By mastering the art of social selling, you can achieve incredible results.

Strategy 52

Strategy Tips Buy Activities 52

Hootsuite

DECEMBER 12, 2023

Research shows companies with formal employee advocacy programs are 58% more likely to attract top employees , and 20% more likely to retain them. Edelman has been tracking trust statistics for 23 years, and 2023’s report reflects an ever-increasing distrust of society in general, government, and especially a lack of trust in social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Likeable

MARCH 16, 2021

And without up-to-date research on trends, audiences, and patterns, anticipating twists and turns can seem impossible. Here are 21 statistics that will help you succeed on social in 2021! 54% of social browsers use social media to research products. . Globally, over 3.6 billion in 2025. . Use that to your brand’s advantage!

Social Media 72

Social Media Marketing Patterns YouTube 72

Keyhole.co

MARCH 2, 2023

Anyone can put together a compelling sales pitch given the time, but mastering the art of delivery takes hard data and experience. By scheduling a post or slate of posts for release when your followers or target audience are most active, the tool gives your marketing a data-driven bent, without any stress on your part.

Social Media 52

Social Media Tools HootSuite Marketing 52

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Oktopost

JANUARY 2, 2023

Everyone from junior-level employees to C-level executives needs to be on the same page when it comes to engagement and the sense of community within the organization. Everest Group Everest Group is a major tech and research firm with a global reach. Examples of Companies Leveraging Employee Engagement on Social Media 1.

Engagement 62

Engagement Social Media How To Curation 62

Convince & Convert

SEPTEMBER 5, 2017

Brian Peters, Digital Marketing Strategist for Buffer, reveals what Buffer’s arsenal of tools and data have taught him about the surprisingly promising future of organic content. In this episode, our own Jay Baer digs into this staggering statistic, with help from research featured in Hug Your Haters.

Influencer 127

Influencer Social Media Statistics B2B 127

Rebekah Radice

AUGUST 6, 2018

Do Your Research. The backbone of every stellar presentation is thorough research. Blindly diving into any research can be a bit overwhelming. Researching where you’re speaking and who you’re speaking with is essential for understanding your audience. What does the data you’re sharing really say?

How To 99

How To Research Energy Social Media 99

Buffer Social

JULY 11, 2018

There are plenty of websites and communities online that you can use for your content research. And Google Trends data shows no sign of this growth slowing down. No matter what topic you’re trying to research, there’s almost certainly a subreddit (Reddit’s name for topic-specific forums) for it. But first, why Reddit?

Reddit 79

Reddit Content How To Posterous 79

Hootsuite

AUGUST 30, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. Gen Z and social media statistics. General Gen Z stats.

Statistics 102

Statistics Marketing HootSuite Study 102

Buzz Marketing for Technology

JULY 22, 2008

Statistics & Data. Diigo ~ more than a research tool - a knowledge. Diigo ~ more than a research tool - a knowledge sharing community. Community Guidelines. QuickList ( 0 ). Site: Home. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977.

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Convince & Convert

OCTOBER 4, 2011

I’ve used Buffer off and on for a while now (and I REALLY want Buffer to get together with my guys at Argyle Social , which I use most often for social media marketing due to their extraordinary statistical capabilities ). Yes, you should pay attention to optimization research and social media science. I recommend it constantly.

Curation 131

Curation Statistics Patterns Research 131

Small Business Mavericks

FEBRUARY 6, 2011

What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. At least, that’s according to data reported on WebProNews recently. The data suggests that 19% of respondents rated promotional e-mails as influencing their visits to websites.

Social Media 187

Social Media Marketing Small Business Case Study 187