Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Social Media 100

Social Media Class Conference Research 100

Waxing UnLyrical

AUGUST 14, 2015

Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. Aseem Sood of Impact Research & Measurement Pvt Ltd. Richard Bagnall of PRIME Research. As did Gerard F. Corbett : A2.

Analytics 100

Analytics Consultant Survey Reputation 100

Waxing UnLyrical

JUNE 15, 2016

I began preparing a strategic plan that outlined how I wanted to approach promoting this book – from creating a thriving online community to raising funds on Kickstarter to support the launch. I couldn’t find any books to use as references for my research as a result. Knowing you target audience. This posed a challenge!

CPC 100

CPC Campaign Communities Organization 100

Waxing UnLyrical

AUGUST 10, 2016

Did you know 44% of customers research a product online before they purchase in-store? Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. And those details matter. Consumers want to know it all. How is your brand leveraging visual content?

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

JULY 12, 2018

Research will clearly help you identify brand messages that engage audiences. For this to make sense, it’s worth thinking about the quantity of information we have to process at any given moment in terms of data. I believe that it’s as important to listen to what feels right as it is to do research. But it has its limitations.

Brands 185

Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. ” Jonah Berger and Zoey Chen shared some helpful research via Harvard Biz Review last year (the tips are still good, which is why you’re getting the post!). What about you?

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

DECEMBER 5, 2016

Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems. And you get instant feedback, which appeals to the data-cruncher in me.

System 100

System Training Banking Research 100

Waxing UnLyrical

JUNE 13, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” 2. The Measurement Life: An Interview with Jim Macnamara. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

JULY 31, 2015

The Pew Research Center came out with some really interesting data about a year ago, on how social media is reshaping the news (if anything, the numbers have gone up, so I’m not ashamed to cite year-old data). Nothing new so far. How social drives content. Based in the Washington, D.C.,

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

MARCH 26, 2012

And it takes time to look at the data you have, even if it’s limited, to figure those out. Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. So start doing this as soon as you can. The background work and outreach.

Case Study 256

Case Study Blogger Study Campaign 256

Waxing UnLyrical

SEPTEMBER 25, 2015

Richard Bagnall of PRIME Research. Martin Waxman of Martin Waxman Communications. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR. Stephen Waddington of Ketchum. BarcelonaPrinciples 2.0 -it

Metrics 100

Metrics Consultant Reputation Research 100

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community.

Conversation 100

Conversation Project Metrics Survey 100

Waxing UnLyrical

MARCH 6, 2015

If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros. billable by… pitching.

Social Media 100

Social Media Compete Skills Consultant 100

Waxing UnLyrical

MARCH 11, 2019

I stored all of this research in a spreadsheet and continually monitored it for themes and ideas. While I couldn’t use this data to test for statistical significance, I could use it as a good starting point. It’s so easy to plan a beautiful communication strategy and miss one element – the people who need to hear your message the most.

Communities 114

Communities Statistics Consultant Resources 114

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

APRIL 26, 2018

Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. In fact, until the 1990s, medical research was largely conducted by men, for men.” Not the data, even though there was lots of it. Nonprofit Storytelling: Community-Building. They form a community with shared stories and goals.

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. Graphic via BufferSocial.

Community building 250

Community building Tumblr Organization Communities 250

Waxing UnLyrical

AUGUST 15, 2019

The data presented will be backed by a series of well-researched statistics. Research has shown that 36% of businesses put out product promotion Stories (mostly ads, videos, and photos depicting products in real-life use case scenarios). Alex Slichnyi, community manager at 99firms.com , is an avid learner of all things IT.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

OCTOBER 19, 2015

Research Reveals Success Tactics of Top Bloggers: 11 Trends. Data Storytelling: How to Tell a Compelling Story with Data. Why: “On its own, data means [sic] nothing. Tying the data together with a good, coherent story makes for a compelling narrative,” says Gaurav Jha for SocialCops.

Hubspot 100

Hubspot Consultant Blogger Travel 100

Waxing UnLyrical

APRIL 27, 2011

You still have to do your legwork (in the old days they called it research) and actually pay attention to the community you’re trying to reach, figure out who’s talking and who’s driving action. But would I use only Traackr, when doing the research for an online campaign? I said one.

Influencer 276

Influencer Klout Postrank Technorati 276