Jason Yormark

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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How To Blog More Effectively Part 1: Keywords

Jason Yormark

There are a variety of ways to drive traffic to your blog that include social media, community engagement and link building. In most of my blog posts, I am always doing a bit of keyword research to see what phrases are searched for the most frequently, and have less competition in terms of results. The net result?

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