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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard , who authored a book on the science of harnessing internet buzz to track threats and opportunities. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and research your customer, your products, your competitors products, etc. Use any other research options, like Simmons, that you have access to. Use any other research options, like Simmons, that you have access to. you’re going to need.

Strategy 186
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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. The theory is that the more data they can collect about you, the more they will know about you, and the better they can sell to you. Do some research. Meet some of their employees.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Community management. Community Management. In doing so, it determines whether your visitors are qualified leads or just browsing. Public relations.

Sysomos 273
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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Geoff Livingston: The ability to build, maintain and administrate holistic communications and interaction strategy for an organization and its stakeholders. where do customer care, research and sales fit into the model? you lend that content to and community to outlying networks.” (p Toby Bloomberg/Diva Marketing: Wondering.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Research: How do people talk about your industry and who are the influencers? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Private brand communities vs. Facebook. Report is $359 if you’re a MarketingProfs member, and if you’re a data hound you can roll around in it for days). The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Linkedin Groups vs. Twitter.