Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products. On the hunt for traffic, email sign-ups or demo downloads?

Advertising 145

Advertising Campaign Social Media How To 145

Sprout Social

FEBRUARY 14, 2023

According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars.

Authentication 92

Authentication Examples Class Team 92

Sprout Social

AUGUST 22, 2023

Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. What is conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

MARCH 20, 2023

Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. Use data to back up why internal reviews need to be faster and why it’s better to be nimble vs. being bogged down by approval processes and too many inputs.” more engaging than long-form video (The Sprout Social Index™).

Buy 117

Buy Video How To Template 117

Hootsuite

DECEMBER 12, 2023

Request a demo Build relationships Is it lonely at the top? Research shows companies with formal employee advocacy programs are 58% more likely to attract top employees , and 20% more likely to retain them. But the way to build true community is by replying to comments and DMs that others leave on your posts. It’s auto-magical.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. This data underscores the importance of using social in your recruitment efforts. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. Now, it’s the new norm.

Social Media 100

Social Media Strategy Team Review 100

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness. But that’s not the case.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Never underestimate the power of social listening and community management. 72% of companies use social media data to inform business decisions.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

FEBRUARY 24, 2023

Note: As part of the sunset, Salesforce plans to delete all Social Studio customer data. We recommend downloading your data from Social Studio soon to make migrating easier. Easily monitor trends and dig deep on consumer research with advanced search options. Want to go deeper? Get the Hootsuite Insights add-on.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ What jobs would you like to see data for next?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

FEBRUARY 13, 2019

Sprout’s own Justyn Howard explains the opportunity that lies ahead when brands turn to social listening to solve business problems: “Social data represents the largest source of business intelligence that has ever existed. When every business has the data they need to improve, we all benefit.”. Get to your “aha!” moments, fast.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

NOVEMBER 19, 2020

According to our data, over 85,500 unique authors Tweeted about their plans to spend part of their weekend outside. Another common theme we found among the top activities was the combined element of community involvement and climate action. Within the context of those activities, we found certain themes and trends that kept popping up.

Travel 121

Travel Sports Exercises Sentiment 121

Hootsuite

MARCH 2, 2022

Social media is a natural place for people to do preliminary research when thinking about a purchase. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Another 26.3%

Retail 104

Retail Social Media Brands Tips 104

Dave Fleet

JUNE 15, 2010

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Community management.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Audiense

APRIL 18, 2018

On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data? We should stop thinking of social networks as only a channel.

Proposal 79

Proposal Influencer Campaign Data 79

Sprout Social

APRIL 19, 2022

By streaming product demos and Q&A sessions in real-time, you recreate the in-person experience. Use video chats as a chance to poll your community, answer common questions and show your product or service in action. How social data can fuel your conversational marketing strategy. Turn to social data to find out.

Conversation 100

Conversation Strategy Social Media Marketing 100

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Social starts with community, and community starts with conversation.

Brands 193

Brands Sentiment Influencer Survey 193

Talkwalker SM

JULY 11, 2016

The world of social networks and online data is in constant flux. In our latest release, we’ve added new sources, enhanced our social media analytics and upgraded our data visualizations to further improve our data coverage and add deeper context to your data. Every month (perhaps even every week!) Time Lapse Graph.

LinkedIn 60

LinkedIn Features Instagram Metrics 60

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. But how does it help, you may ask? Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

JUNE 29, 2023

link] #cybersecurity #cyber #security #cyberattack #cybercrime #data #global #industries #manufacturing #finance #energy #retail #education #healthcare #government #transportation #media #tech pic.twitter.com/aMtPJUJSF7 — Cyber Job Central (@CyberJobCentral) April 28, 2023 Outline best practices to keep your team and company safe.

Guidelines 78

Guidelines Template Templates Social Media 78

Hootsuite

NOVEMBER 10, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Source: Pew Research Center. Whether it’s a fitness video or a cooking demo, audiences tend to like a little bit of education in their feed. How to use TikTok for business. nutrientmatters.

How To 143

How To Hashtag Trends Analytics 143

The Realtime Report

JANUARY 28, 2017

Social media activity data is a vast source of real time customer intelligence. Your potential buyers are just starting out their research process and prefer to look to a variety of information sources to self educate. We were able to set up all of our booth demos using this campaign before the Summit even began.

B2B 91

B2B ROI Social Media Hashtag 91

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Content sourcing: Including research and finding relevant photography, animation, and video assets. Scheduling posts: At the optimal time and date for maximum engagement. Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134

Buzz Marketing for Technology

JUNE 27, 2008

Research Centers. Data Center. Network Infrastructure and Data Center Gear. Wide-Area Data Svcs. RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Friday, June 27, 2008. Anti-Virus / Spyware / Spam. Compliance & Regulation.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Social Media Marketing

JULY 18, 2013

Platforms Examples from five brands that have used Instagram video include strategies such as taking fans behind the scenes, launching a product, telling the brand story, giving demos and being entertaining. Be vigilant, community managers. Users can now add photos to comments to all Facebook pages globally.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Rebekah Radice

JULY 15, 2019

And the data backs this up: 64% of people report to have watched a live online video in the past year. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. They’re a fantastic way to provide valuable data while at the same time driving conversions. Product Demo Videos.

Types 119

Types Video Content Case Study 119

Jon Loomer

SEPTEMBER 25, 2015

If you’re a marketer, you need to do your research. Website Visitors: N/A (no data). Email List: N/A (no data). Email List: N/A (no data). Email List: N/A (no data). Email List: N/A (no data). Email List: N/A (no data). This is not my target demo. Advertising Target Group: 38% Management.

Groups 120

Groups Groups Facebook Mobile 120

Hootsuite

MAY 11, 2023

Show how to make something from scratch Data from Google found a 260% increase in videos about making sourdough in 2020. This is also a great way to demo any DIY projects you’re working on. You can also profile entrepreneurs in your industry or people in your community doing amazing work.

YouTube 103

YouTube Video Film Sports 103

Later

MARCH 30, 2020

Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. 10: 81% Research Brands on Instagram. . #11: These days, Instagram is becoming even more important for businesses with 75% using Instagram to research a brand or product. View this post on Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

SalesChoice

SEPTEMBER 12, 2016

The machine intelligence systems don’t have emotional intelligence – it’s all about math and their signals over large historical data sets are uncannily accurate. Of course robust data quality and consistency for statistical base-lining are core readiness considerations. Dr. Angela Lim ,Canadian computer scientist.

Statistics 20

Statistics Startup Analytics Research 20

Sprout Social

FEBRUARY 22, 2023

From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business. According to Index data, more than three-quarters of consumers expect a response on social within 24 hours. Social media data also serves as a barometer of your current brand awareness.

Social Media 131

Social Media Trends Loyalty Data 131

Social Media Strategies Summit

JANUARY 5, 2023

3% want a demo or sales call. Brands to Prioritize First-Party Data. However, it’s important to note that Google isn’t banning all cookies , just the third-party variety, which leverages cookie data placed by a third party. Because if you own the data, no one will stop you from using it in your marketing campaigns.

Trends 298

Trends Social Media UGC Marketing 298

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Data Center. Data Warehouse. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. src = [link]. }.

Company 122

Company How To Case Study Mobile 122

Hootsuite

JULY 20, 2023

Social media analytics in healthcare refers to the practice of collecting, analyzing, and interpreting data from social media platforms. The data they glean from this TikTok post (when it was posted, how many views it got, who the audience was) will be incredibly helpful if they try to replicate the success. Measure ROI.

Analytics 83

Analytics Social Media HootSuite Metrics 83