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| | WEB METRICS GURU
APRIL 13, 2011 Monitoring vs. Measurement – MyCustomer.com Article and a New Taxonomy need to choose platforms and tools
Your messaging, competitive analysis, community building, branding, product development, even through crowd sourcing, and countless other tactics you implement to run your business effectively all benefit from your monitoring and metrics, which serve as a source of ideas, an inspiration, and a guide. Can we make a judgment on whether a person or community feels a certain way about a product or service based on words chosen? Cymfony. Tweetdeck. I’ll quote the article there and then add a few thoughts at the end of the post. Why monitor or measure? Engagement.
| | WWW.SOCIALMEDIAEXPLORER.COM
SEPTEMBER 24, 2010 Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
Courtenay The new desktop app "Engagement Console" is built on Adobe AIR, like TweetDeck. Have you had a chance to try out Community Insights from Biz360? Josh Reynolds Jason, Do you have any comparisons on Radian6 and Scout vs other SM Monitoring apps like Cymfony and sysomos? Thanks for sharing the information with the community. This alone beats them, hands down.
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