A First-Class Guide to Social Media for Travel
NOVEMBER 1, 2016
From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research. 33% switched hotels. Find Your Inspiration.
Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]
FEBRUARY 6, 2017
With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. And Lindsay Smith , Producer at National Geographic Travel, helps to shape and tell that story. community is a group of engaged individuals.
5 Tips for Great Content Curation
APRIL 29, 2012
Tips for Great Content Curation. Steven Rosenbaum is the CEO of Magnify.net , a real-time video curation engine for publishers, brands, and websites. He’s also the author of Curation Nation. You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. Content curation. Web Curation.
How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online
SEPTEMBER 8, 2016
If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation. The difficult part is that there is a lot that goes into a world class content curation strategy. We’ll be talking a lot about great curation tools in this post. Content curation tools.
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. know that my peers in the digital generations don’t want to traipse down to a storefront to spend an hour with a travel agent.
How publishers curate the world of content
SEPTEMBER 24, 2010
™ Login Register Advertise with Us Browse by Topic In Focus iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products Publisher's Playbooks How publishers curate the world of content Reactions: 1 Comments 1 Advertisement Its nothing new that many news websites augment their own content with repackaged content from around the Web, but the applications have evolved along with the technology. The amount of curation versus staff content varies by publishers.
A Little Help From My Friends. So Please Help!
OCTOBER 8, 2016
We have built a great community. . It can be via Skype, phone or in-person (meaning, if you're in Montreal or if I happen to be travelling to wherever it is that you live). Whoever comes in next will get a signed copy of Six Pixels of Separation and CTRL ALT Delete, plus a business book bundle that I will, personally, curate. This is just the tickets, so you will have to handle travel, accommodations, etc. community. Giving. It's what I do. I'm thankful to serve you. . I had dinner the other week with someone who is very successful. I've made a ton of friends.
How to Get Heard in a Noisy World
Convince & Convert
MARCH 11, 2015
Keep that in mind when curating your online universe. He saw the CEO tweet that he’d traveled to a conference without his trusted piece of technology, so the business owner had one shipped to him with a personal note. Digital Marketing community engagement content marketing content overload digital marketing marketing strategy trust At the same time, I get it. How well?”
Change Someone's Life Today (Maybe Your Own)
SEPTEMBER 18, 2015
Not just because of the noise that we were making, but because I was very active in the local community. would often ask why I was spending so much time doing community service, when I should be focused on building my business? I had never considered one over the other. You can't have a strong business without a strong community to support it. . community. right? weird.
SEPTEMBER 24, 2010
Eric Reasons lays out a case (via p2p foundation ) for the inevitability of “crowdsourced curation —i.e. The space of the open internet is limited only by server space and the power required to run the machinery; it requires no special curation to prevent it from being overwhelmed. Of course some content gets made and promoted explicitly in hopes of becoming a meme.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
Hand-curated content suggestions for social media sharing. Best used for: Content curation. Description: Quuu and its amazing community (of real people, not computers) hand-curate content for you and fill your Buffer queue, making content curation super easy. Quuu will send hand-curated content right into your Buffer queue, at whatever frequency you choose.
25 Suggestions For How To Use Twitter
FEBRUARY 2, 2011
Research destinations – Travelling somewhere? Boost your reputation – Post your own content or curate others’ to build your own reputation in your chosen area. Engage with your community – Don’t focus all of your company’s posts on pushing content; try to make a majority of your posts more conversational. See who else is around.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. What is it?
Is 2010 the Year of Curation?
OCTOBER 14, 2010
The irreverent technology & entrepreneurship blog of Tom Loverro Up and to the Right Home About the Author FightCancerWith.Me « RIM Makes Me Sad :( In Defense of the MBA » Is 2010 the Year of Curation? Complex and Overwhelming Simple and Welcoming We see certain themes that come through the startup & venture community that define periods of time. But why?
5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
OCTOBER 22, 2014
Each day, you can refer to this list for great content to share with your community… … Did Sally from accounting just share a photo on Facebook of last night’s fundraising event? Set up methods to easily curate content daily. respond to your community members, and to engage with other organizations and industry influencers. Social media? Well, you aren’t alone.
Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram
OCTOBER 4, 2016
Use your brand tone and voice to help you connect with your community. 2. Build your community. At Buffer, the two goals we’ve decided to focus on are: To build and nurture an engaged community of Buffer users and supporters. Responding to comments is a great way to build a strong community on Instagram. Build a stronger community and create brand evangelists.
Curated computing is no substitute for the personal and handmade
SEPTEMBER 27, 2010
Photograph: Arnel Hecimovic/corbis The launch of the iPad and the general success of mobile device app stores has created a buzzword frenzy for "curated" computing – computing experiences where software and wallpaper and attendant foofaraw for your device are hand-picked for your pleasure. Two categories in particular wont ever be fulfilled by a curator: first, the personal. Go wild.
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
And while there are certainly other kinds of content within the social News Feed, it’s neither curated nor dictated by the individual user’s interests and preferences. It’s determined by the almighty, seemingly ever-changing algorithm, which underscores the real need for and value in building communities around interests. The key is focusing on building communities around interests, not personal connections, to draw in both consumers and relevant advertisers. And that’s not all. Yikes! For one thing, many consumers are starting to peel back on social usage.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. Frequent best-of contributor Adam Holden-Bache reviews 15 helpful tools for managing Twitter, including Twtpoll for polling, Tweetreach to see how far your tweets travel, and Backtweets for better Twitter search.
How to Immediately Gain Traction on Twitter (and Grow Your Business)
OCTOBER 26, 2015
Today I’m going to share with you 11 ways to immediately gain traction on Twitter and grow a thriving community. Staying focused on your niche will make it easy for you to build a community centered around similar interests. 3. Twitter followers that are part of your local area (city, state or community). Travel tweets that help you plan your next vacation.
The Social Newsroom: Pieces of the Puzzle
MAY 23, 2013
More and more, news travels to people through social platforms and their online networks. The Social Newsroom relies less on planning and the creation of original campaign content, and more on content discovery, curation and sharing. This shift requires additional capabilities from Community Managers, Editors and Content Creators to adapt current processes and systems. Tools.
How to Build Out Your Social Media Content From Scratch
AUGUST 3, 2016
travel pic.twitter.com/7RBo2tnkZu. While you always want to have some original content out there, becoming a master curator of other people’s content is valuable too. Curating content shows that you are a team player and like to support others. This allows you to build a community and others will often reciprocate and share your content. Having social profiles with no social media content is like visiting an empty warehouse. There’s nothing to see, feel or engage with. Empty social profiles look worse to potential customers than not having them at all. Infographics.
7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
JULY 21, 2016
But you’ll still need to collect, curate, optimize, and publish what they’ve produced. And getting started was quite smooth: Reach out to community members 1:1 whenever you spot a great image, mention the users when you share the post, repeat. National Geographic and MySwitzerland.com , for example, partnered on a fantastic UGC contest to promote travel to Switzerland. Canva.
Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content
OCTOBER 27, 2016
Live events, meetups and talks are great times to create and curate content. Acknowledge and share content from community members. Their Instagram feed regularly features content from members of their community and showcases the amazing images you can capture using a GoPro camera. 2. WeWork often shares photos of their spaces that are shared by community members. GoPro.
Three Words for 2013
JANUARY 1, 2013
curate content on a daily basis and stay active online but I haven’t made the time that I want for writing more here, consistently shipping my newsletter , writing for Workshifting and with my upcoming plans for this year, recording and publishing a new podcast and video show. This year I want to do more of that, both here in the Bay Area and as I travel. Learn. Create. Attack.
The Power of Personality on Twitter (And What Your Brand Can Steal)
JUNE 23, 2016
Brands struggle all the time with trying to give their brands a human face on social media, the marketing channel where a casual, available touch is the best way to build a community. If you’re travel happy & you know it, map your plans! Take it from Pigeons & Planes: you don’t even have to create the content yourself, you just have to have the taste to curate it well and keep those chuckles chuckling. 2016 Social Marketing Planning Guide Download. This is particularly true on Twitter, where so many influencers and celebrities have strong followings.
[INTERVIEW] What Makes Airbnb A Meaningful Brand?
MAY 10, 2016
Aud: How does the EMEA strategy differ from the rest of the world, if at all? H: We try to create locally and elevate globally – this is especially important as we’re a travel brand. Airbnb is a community of guests and hosts, and people love Airbnb for each unique experience this offers. You just have to be great at curating! Rainforest. Treehouse.
A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More
AUGUST 11, 2016
We recently published an article asking: If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? What I love about this video is that it curates video clips captured by everyday people. There You need … Resources. Equipment. Sweet!
How Gap Activated Its SXSW Presence
Convince & Convert
MARCH 21, 2013
From launching the brand’s official Tumblr site, to curating personalized content across Pinterest, Instagram and Vine, companies and brands can look to Gap’s efforts as a way to rally their social communities around an event integration. In addition to Tumblr, Gap also curated a serious of personalized SXSW content across Pinterest, Instagram and Vine. Go behind the scenes.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.”
How to Execute Social Media Takeovers
OCTOBER 13, 2016
As a result, we curate everything. Social media, by nature, is about hitting the moments. Managing a social media presence involves striking a balance between spontaneity and meticulous planning. We stay in control. What happens when we give up that control, for just a bit? Cheers, Justine. amsterdam #litmuslife #wework #dowhatyoulove. Build a Framework to Be Consistent. joon82 Woohoo!
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza!
Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something
OCTOBER 5, 2010
Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something | Jamie Beckland Jamie Beckland Emerging Media Strategist – Erstwhile Dancer – Digital Roustabout – Armchair Economist – Traveler Home About Contact Mar 20 2010 Curation Makes the Difference, or Why Seth Godin is (Finally) Wrong About Something Published by jamie at 2:36 pm under social media , technology #Curation makes the difference - why #SethGodin is (finally) wrong about something #marketing Seth Godin has an interesting post about the rise of “drive by culture.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. PingTags. Buffer.
You Light Up My Night
OCTOBER 16, 2016
Together, this Six Pixels of Separation community raised over $17,000! It can be via Skype, phone or in-person (meaning, if you're in Montreal or if I happen to be travelling to wherever it is that you live). Prize #2 : Whoever comes in next will get a signed copy of Six Pixels of Separation and CTRL ALT Delete, plus a business book bundle that I will, personally, curate. This is just the tickets, so you will have to handle travel, accommodations, etc. community. You did it. thank you! Last week, I ask you to help me out. Amazing. It's not too late. brand.
5 Ways Communication on Pinterest Differs
JUNE 15, 2015
Hypothetically, if you are a travel company you usually post on why Paris is a great place to visit. Parisian travel site may want to build content that includes the top 10 places to propose to your girlfriend/boyfriend in Paris, each location with its own image and short story. Twenty-eight percent of adult Internet users and 22 percent of the entire U.S.
How Priceline Uses Instagram to Build Fan Engagement
Convince & Convert
OCTOBER 13, 2015
By utilizing a combination of corporate social placement with Instagram, conversational contests with travelers and influencers, and employing the help of an agency on targeted campaigns, Karianne has started her community talking about and sharing their rockstar experiences with Priceline. How properly curated social customer care can create lifelong consumers of your product.
Where does Content Marketing Belong in the Social Business?
MAY 27, 2011
As most of you probably know, the term content marketing was coined by Junta42’s Joe Pulizzi , and it emphasizes the use of relevant, customer-centric, multimedia and cross-channel content to support all possible marketing objectives, including lead management and community nurturing. You have executing roles for people such as community managers or web care collaborators (often integrated in customer service) on one hand, and on the other hand, you regularly see managers – certainly in larger corporations – with a global social media management role. Do you need those?
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Community Platforms (private or white label): Having tracked this space for a few years now, and these tools allow companies to have their own ‘branded’ or ‘private label’ Facebook for their customers. Aggregation and Curation Solutions: Curation and aggregation are the next set of technologies to emerge as social networks and websites start to integrate.