Sherrilynne Starkie

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Why your social media isn’t working

Sherrilynne Starkie

Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. There is no doubt that social media, when done right, is a time suck. Social video generates 1,200 per cent more shares than text and images combined. Special Tricks.

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Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. Social media podcast For Immediate Release covered the launch this week.

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Instagram launches @shop profile

Sherrilynne Starkie

Instagram launched a new @shop account to curate shoppable posts earlier this week. Content featured on this account will be 100 per cent community-trends driven and is supposed to be as a real-time indicator of what’s new and cool.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Community Management. Skills Why How.

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Get organized with a content calendar

Sherrilynne Starkie

It even gives you a plan using social media to promote your own stories or curated even curated content. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies. Be effective. Which stories will run when and where? Links and resource.

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Use an editorial calendar for content marketing

Sherrilynne Starkie

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. Track blogs and websites, email, newsletters and all social channels. Which stories will run when and where?

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