Mindjumpers
JANUARY 2, 2013
Brands quickly picked up on the importance of visual communication and started building Instagram communities. While online videos aren’t a new phenomenon, in 2012 we saw brands really harnessing the power of this type of content to showcase brand image and community understanding.
Mindjumpers
MAY 23, 2013
It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. The purpose here is to identify the pieces we see as integral parts in developing the Social Newsroom and incorporating it into a brand’s social media strategy.
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Mindjumpers
JUNE 25, 2012
Curators of Sweden by Volontaire for Visit Sweden/Swedish Institute. The FuelBand tracks your activity and converts it into your Fuel, so that anyone who’s active can compare their activity with others on the Nike+ community site. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food.
Mindjumpers
DECEMBER 28, 2011
Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. Engage your community. Does this confuse you?
Mindjumpers
NOVEMBER 15, 2012
Creation and curation form the core of content development. Content development combines creation and curation. As a result of the ever-changing digital landscape, consumers are taking a more active role in creating, curating and sharing content. Similar Posts: Integrated Marketing: Communicating One Big Idea.
Mindjumpers
MARCH 7, 2013
Data is not just for measurement – some of the global brands at the forefront of actionable data have systems that recommend what content should be presented to the community, at what time, and in what context. Systems that are based on data can guide the editorial team to curate better content and increase the success.
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