Dave Fleet

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. In short, the launch of Facebook Timelines for your brand means you need to integrate.

Curation 389
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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

As part of my new approach to creating content , I’m going to begin curating the best for you. Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization.

Trends 258
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A Digital Lens on the U.S. Election

Dave Fleet

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 305
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The Biggest Challenge Digital Communicators Face

Dave Fleet

In a system where we’re able to foster, curate and engage communities of interest around common goals, the approach of making a big splash then disappearing is highly inefficient. Take campaign-based Facebook pages, for example. Again, a shift. So how can we deal with this sensitively?

Campaign 400
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A Digital Lens on the U.S. Election

Dave Fleet

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 150
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20 Social Media Trends for Business in 2011

Dave Fleet

Some ideas come from my head; others were curated by my colleagues Steve Rubel and David Armano. Trend #10: Digital curation. Trend #12: Community management. Communication accelerates. Trend #20: Location, location, Facebook. Some of these trends are existing and ongoing; others are new. Trend #1: Integration.

Trends 417