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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. For creative marketing agencies, CSR often takes the form of pro-bono services.

CSR 200
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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business. Laurence D. Create an employee advocacy cohort.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. There should be no doubt as to your intentions!

CSR 249
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Corporate social responsibility all year round

Sherrilynne Starkie

Being a good corporate citizen and support of community causes comes to the fore at this time of year. This could be seen as a cynical ploy to gain publicity in order to ingratiate a brand or organization with customers at a time when they are feeling a little generosity in their hearts. But it shouldn’t be. Related articles.

CSR 276
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). The economy (16%) and analytics (12%) trail considerably at second and third.

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Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

Thus, when wanting to brand an organization, for example, it can be very effective to make use of storytelling in order to create and project a certain image and identity. First of all, there are some different situations of the organization, and secondly, some important elements to think about when composing the content.

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The KISS Method For Determining Social Media ROI

SocMed Sean

Obviously, each business or organization will have different Key Performance Indicators (KPIs) that determine the success of social media activities, but many organizations can benefit from using some, or all, of what I call the K.I.S.S. Using social media, the same CSR can mange 3-4 different communication streams at the same time.

ROI 269