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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Potential prospect is entered into Salesforce.com as a prospec Company users Buddy Media dashboard to deliver helpful/useful content (not marketing materials) to the prospective customer via Twitter, Facebook, YouTube or a host of other channels. Is the Marketing Cloud the next step in business social engagement?

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The difference between an audience and a community in new media

Akamai Marketing

Creative Commons Photo by Daehyun Park. In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well.

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24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Buffer Social

But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch. Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.). What is Creative Commons?

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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community. Social purpose.” ?

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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. For marketers, YouTube analytics offers valuable insight into how their current videos are performing, who is watching them, and how they can improve engagement in the future.

YouTube 113
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12 of the Best Free Stock Video Websites for Great Footage

Hootsuite

Which means that video should be a vital part of your marketing or social campaign. But you don’t need a professional videographer to create professional-grade video content for your marketing or social media accounts. Clips with a Creative Commons 3.0 Internet-using humans are obsessed with videos.

Video 144