Remove influence
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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Don’t put off joining Facebook until your cousin calls you to inform you your business is being called out on Facebook. Identify Relevant Groups, Communities.

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How Brands Can Celebrate Juneteenth on Social Media

Later

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . Use your social platforms to put a spotlight on Black-owned businesses and Black-led community organizations. A fun and interactive idea could be to host a virtual Q&A event ( Instagram Live , Facebook and Instagram Rooms , etc.)

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day.

Class 233
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Social Media: Where Everybody Knows Your Name

Myrland Marketing

Influencers. I prefer Facebook (or Twitter, or LinkedIn, or Google+) because my friends are there. If it’s Facebook, we have our family and our buddies. If it’s Google+, we have our Circles and Communities that welcome us. We need to share blog posts in our communities. Former clients. Current clients.

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The Growth of Demand Discovery

Justin Levy

How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. Considering that the business models of Facebook and Twitter are predominantly ad based, we better hope that advertising isn’t dead. I lead the Demand Generation team at my organization.

Retail 191
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Class 184
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Weekly Roundup: The Boxing Day Edition

Waxing UnLyrical

Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). Forget Foursquare and Facebook. Nothing to look forward to? So this made me laugh.

Class 139