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#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Change in reputation? Know beforehand & avoid vanity metrics #measurepr. Based in the Washington, D.C.,

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Stacey Acevero. Air Force auxiliary 2nd Lieutenant and Mission Scanner.

Twitter 257
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense? The entire agency must change.

Questions 160
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167
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The Future of Social Media

Webbiquity SMM

The cost and specialized knowledge involved, however, severely limited its utility as well as the length of messages that could be practically sent. People had been verbally communicating with each in other, in some shape or form, for roughly 249,875 years before their voices could be heard directly beyond their physical location.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Coming at this problem as someone who works in the nonprofit and health care sectors, let me add “community wellness&# to the list. Too often over-hyped releases end up costing a company the attention it seeks because they end up disregarded.