#measurePR Recap: Chatting with Heidi Sullivan
Waxing UnLyrical
AUGUST 20, 2014
We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Change in reputation? Know beforehand & avoid vanity metrics #measurepr. Based in the Washington, D.C.,
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