Buzz Marketing for Technology
OCTOBER 19, 2011
3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. So there you have it.
Buzz Marketing for Technology
NOVEMBER 9, 2011
If you’re concerned about social media cost justification, you’re not along. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Lower costs, more revenue – a perfect combination!
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Jeff Esposito
APRIL 1, 2013
A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.
Convince & Convert
JULY 12, 2011
It addresses the need to drive organizational change in an effort to shift employee behavior, communicate more effectively across job functions and geographies and tear down organizational silos. A social business needs technology in order to facilitate change and collaboration.
Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
Does the fact that their costs come in the form of materials and mine in the form of time make theirs any more ‘real’? Not many people WANT to buy banner ads because they would rather the pitch feel natural — they want the coverage to jive with the blogger. My focus with this blog has always been community.
Techipedia: Tamar Weinberg
MARCH 24, 2010
They know that I actually care about my community and that they’re not an audience. He currently serves as the community guy at Building 43. Participate in my site’s community. By contrast, the people who get my time, and who keep my time, actually have read my blog enough to know what I cover and what I don’t.
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