Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Further segmentation of social platforms.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

JANUARY 1, 2015

These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend.

Case Study 100

Case Study Retail Study Eventful 100

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

AUGUST 29, 2011

Generally speaking though, they lend themselves to community building and time saving features. to share content from other Social Media Club members. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. I use Paper.li

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

MAY 7, 2015

Social Media Matters – But So Does Real Life. Social media isn’t where ideas are born, it’s where ideas are spread. Don’t be afraid to use your offline connections, whether they’re on social media or not, to help fuel your movement. Decide which is your most valuable resource.

Chemicals 100

Chemicals Startup Communities Discount 100

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

MARCH 22, 2013

Lately, in conversations about personal branding, this opportunity seems to be making a resurgence. We’re not done with this conversation and maybe a blog post is needed. 01 second to sniff out people who have created a community and people who have bought one. It’s so… Boring. Time Consuming. It takes exactly.01

Buy 124

Buy Brands Twitter Communities 124

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. They know that infographics are easy to read quickly and easy to share: perfect for our attention-deficit social media community. Guess what?

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

JULY 2, 2012

Recently, several high profile social media people have removed themselves from Klout all together. Sure, you still get points for each time you’re mentioned, but the I see this as an interpretation of the idea that if you aren’t sharing and having conversations with others, then how influential are you really?

Klout 177

Klout Comparison Influencer Airlines 177

Akamai Marketing

NOVEMBER 6, 2012

Its essentially relationship building with your community and audience. Remember (Almost) everything you need to know about social media you learned in Kindergarten. Authority building for people is the Jackie Kennedy of social media. I compare using these techniques as the Marilyn Monroe of social media.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JULY 19, 2011

Excitement to me, by the way, is measured largely in conversation around the post. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. Regardless, you have to learn from the experience and move on.

Badge 175

Badge Creative Commons Engagement Hashtag 175