Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

B2B 121

B2B Communities Brands Loyalty 121

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Michael adds these seasonal topics to the content calendar to make it easier to plan for anticipated audience questions and conversations. Monitor hashtags to know what conversations are happening.

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Janet Fouts

MAY 28, 2020

If you know me, you know that community has always been the backbone of my work, and the foundation of my business. You may also know that taking a thoughtful and mindful approach to how we communicate with others really matters. We wanted online communities to be a reflection of our personalities and a place for personal expression.

Communities 105

Communities Feed Feedly Conversation 105

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Luckily, there’s an effective hack for removing this conversion obstacle. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship.

Social Media 226

Social Media Tips Marketing UGC 226

SocMed Sean

MARCH 22, 2022

Over the last couple of years especially, much of the conversation has been in response to politics. However, there were still plenty of nonpolitical conversations to be had on Twitter. With more than 211 million daily active users, the Twitter community is enormous. Hashtags can also be the beginning of conversations.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Webbiquity SMM

JANUARY 23, 2024

Not all customers will reach out to you with their issues. It enables you to identify the issues your customers are facing, address them promptly, and avoid customer churn. Some key conversations may even slip through the cracks. When responding to customer feedback , ask clarifying questions to understand the issue clearly.

Sentiment 142

Sentiment How To Analysis Trends 142

Jon Loomer

APRIL 27, 2017

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. Do I have enough interest to launch a community for entrepreneurs? Five years later, I still struggle with product launches.

Communities 135

Communities Price Groups Groups 135

SocialFish

MARCH 10, 2011

This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. We started our conversation with this one question: How do you think the concepts in Open Community will shape associations in the future? Fundamental ways. Pace of change.

Communities 182

Communities Issues Organization Mobile 182

Convince & Convert

MAY 15, 2014

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members.

Communities 166

Communities Google Notification Project 166

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities 205

Communities Postrank Organization Tourism 205

Social Media Strategies Summit

AUGUST 15, 2023

The scuttlebutt in the economics community this week about identifying toxic professionals stems from an online forum. It’s always worth checking the replies to discover what other people in your field think about common issues and challenges. Forums are such a unique window to the world, and provide massive insight. — Image source 4.

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

MAY 11, 2020

The idea of what “community” means for brands on social media has shifted more in 2020 than it has in a decade. It’s no secret that we as a culture have been reticent to discuss mental health as an issue, but Talkspace and its contemporaries have modernized the process of finding and building a relationship with a therapist.

Communities 87

Communities How To Resources Overview 87

Convince & Convert

DECEMBER 15, 2023

Think like a creator, not a brand Canva is a great example of a global brand that is successful at tapping into engaged social communities of dedicated fans. So it’s really about connecting with those people and brands joining the conversation. Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5.

Brands 148

Brands Marketing Real Estate Collaboration 148

Social Media Strategies Summit

SEPTEMBER 14, 2021

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. Now, Jennifer’s focus has switched to helping followers with COVID-related issues and giving accurate information on topics like testing and vaccines, or as she puts it: “Trying to provide calm in the storm.”.

Brands 288

Brands Meme Research Social Media 288

Pixlee

APRIL 6, 2020

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. Why do businesses need to build a brand community? Improves communications with customers.

Communities 56

Communities Brands Reputation Authentication 56

Likeable

JUNE 24, 2020

Over the past few weeks, we’ve seen social media serve as a powerful platform for people and brands to take a stand against systemic racism in support of the Black community. . Whatever it may be, from opening more store locations in Black communities to monetary donations, have a plan. Your employees are your greatest asset.

Company 74

Company Conversation Proposal Hosting 74

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As a brand or business, how do you ensure that the conversations you take part in are appropriate? In fact, most US consumers (71%) agree it’s important for brands to take a stand on sensitive issues. Enter social media moderation.

Eventful 114

Eventful Social Media How To Sports 114

Convince & Convert

MAY 27, 2014

The company took a universal issue its customers can relate to – not being valued by some customers who want more for less – and took it to a humorous extreme. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine. These conversations are something every B2B company can do.

Conversation 167

Conversation B2B Marketing GPS 167

Jon Loomer

JANUARY 17, 2024

These are questions we’re beginning to hear in our community , and it’s not surprising. If you optimize for conversions, your audience is always expanded — which deemphasizes the importance of your targeting inputs. These things are central to conversions optimization. This is counterproductive now.

Advertising 190

Advertising API Skills CPM 190

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Conversations (themarketingblog.wordpress.com) [.]

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide. facebook.com/flourishmarketing.co/.

Brands 226

Brands Marketing Committee Consultant 226

Jason Yormark

AUGUST 17, 2009

Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations.

Conversation 195

Conversation Strategy Community Platforms RSS 195

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. 78% of people wish they could have a text conversation with a business. Establish a Local Presence Within Your Community.

Strategy 211

Strategy Marketing SMS Mobile 211

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Sprout Social

MAY 24, 2022

Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions. They’re more like actual conversations and not as cold and robotic.”. It’s time to revamp how your community manager handles interacting with your audiences.

Social Media 130

Social Media Marketing Social Media Management Issues 130

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They are passionate about what you do and want to tell people about it.

Engagement 105

Engagement Tips Loyalty Metrics 105

Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. I’ve seen the “viral” impacts of consumers fighting for issues they strongly believe in or fighting against issues they believe demean the spirit of American democracy. So, is your brand prepared?

Activities 163

Activities Social Media Brands How To 163

Janet Fouts

DECEMBER 9, 2012

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Add to that the very important fact that anyone can create a Google+ Community.

Communities 131

Communities Google API HootSuite 131

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Are we still friends?

Conversation 132

Conversation Collaboration Study Discount 132

Ari Herzog

SEPTEMBER 23, 2010

We have all known the long loneliness, and we have found the answer is community. If you have community, you have a lot. There is no better feeling than building a growing and interactive community of readers on your site. Community must be fostered. Community must be fostered. Communication fosters community.

Communities 175

Communities Community building WordPress Disqus 175

ProBlogger

SEPTEMBER 3, 2020

The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger. Last week I talked about building a community around your blog , and how it can benefit you as much as it can your readers. Well, this week I’m going to give you seven practical tips and strategies on how you can go about building that community.

Communities 48

Communities Conference Patterns Blogger 48

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 111

Social Media Authentication Communities Campaign 111