Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . But it’s not enough to know that there are conversations taking place. Mining conversations. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

JANUARY 4, 2017

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. So what is the moral of this story? They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Remember the days of simple media and mass communication? Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Convince & Convert

FEBRUARY 5, 2018

You’ll find both technical and business-focused conversations. These stories are usually about someone else, like a customer, politician, or a member of the community. A study by Social@Oglivy in 2016 found that Facebook Pages with more than 500,000 likes are seeing less than one percent in organic reach. It’s a fact.

Strategy 147

Strategy Social Media Marketing Consultant 147

Pam Moore

MAY 9, 2016

Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. Importance of being human in your communication, language and engagement with your community, customers and audience. 50 Ways to Inspire Your Audience (white paper).

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. It’s what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. Download our 105 Factors Impacting Your Digital Brand white paper.

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

JANUARY 24, 2020

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. It's what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. Download our 105 Factors Impacting Your Digital Brand white paper.

Sample 78

Sample Samples Strategy Brands 78

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. 8 Steps to Develop a Social Business Plan (white paper).

Influencer 60

Influencer Activities Content How To 60

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. Eight companies have 50 or fewer followers. • Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

One or two tweets a day, one or two Facebook posts a week, are not frequent enough to put you on anyone’s radar. Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. It’s hard to have a conversation with a logo.

Social Media 206

Social Media Brands RSS Publishing 206

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI.

Data 60

Data Social Media Brands Authentication 60

Pixlee

SEPTEMBER 7, 2018

For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%. Facebook has the largest audience of any platform and allows you to create an in-site storefront on your brand page, as well as drop links into status updates that lead to shoppable galleries. Recognize the Opportunity of User-Generated Content.

UGC 40

UGC Content Authentication Curation 40

Laurel Papworth

APRIL 28, 2011

What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? How much is a shared link on Facebook worth? shares a link to an event with their Facebook friends it results in $2.52 shares a link to an event with their Facebook friends it results in $2.52 Facebook Share $14. for Eventbrite.

Facebook 110

Facebook Directory Statistics Review 110

Pam Moore

OCTOBER 3, 2016

Unfortunately many new social media marketers jump into the fields of social networks, tweets, snaps, and Facebook live video to find themselves overwhelmed. They lack the necessary training to understand data and measurement, conversion funnels, content marketing, foundational digital and visual marketing skills and the list goes on.

Social Media 167

Social Media Marketing Training Skills 167

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you grow community and nurture relationships? The concept of people buying from people was not invented by Facebook or any other social network. We communicate, we share, we help one another. Tapping into the power of the OPC – other people’s content and community. Do they take action?

Tips 60

Tips ROI Social Networking Training 60

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Facebook Newsroom. Holy Social!

Activities 143

Activities Social Media Mobile Geotagging 143

Buffer Social

DECEMBER 17, 2018

Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche. Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018).

Social Media 110

Social Media Marketing Curata Influencer 110

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 71% said Twitter, while 54% each mentioned Facebook and YouTube. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Social media is so much bigger than a Facebook page or Twitter handle. It is a communications vehicle, a platform for you to build relationships, to establish thought leadership.

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

MARCH 19, 2015

It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. A story could be a blog post, a Facebook update with a link to an interesting article, or a photograph posted on social media. Continue the conversation on our Facebook or Google+ pages.

How To 60

How To Startup Exercises Meeting 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Social Media 60

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found. Like Mindjumpers, he is associated with Social Marketing Forum. Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

SocialFish

OCTOBER 21, 2010

I’ve always evangelized the potential of tools like Facebook and Twitter to create meaningful communities and collaborations, but now realize the true opportunity for all of us who spend our days mixing up cocktails of mission and technology: social tools + people = lives saved. Please send someone to get her out.&#.

Ustream 162

Ustream Wiki SMS Survey 162

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Marketing 60

Proactive Report

DECEMBER 30, 2010

Listening to the conversation is a given; digging into that data and extracting actionable insights that can drive content strategy and engagement is a skill PR folk have to master in 2011. Building relationships is done through communication. Building relationships is done through communication.

Data 75

Data Social Media Case Study Skills 75

Buzz Marketing for Technology

JUNE 27, 2008

The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. FAST White Paper.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Sprout Social

SEPTEMBER 9, 2016

1 conversion driver: Trial. #1 1 conversion barrier: Trust. A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. Continue the conversation post-chat in our Facebook community. SproutChat. t5IsGCWMBg.

Strategy 40

Strategy Marketing Hubspot Cost 40

Social Media Strategery

APRIL 7, 2009

and start participating in the conversations. Become intimately familiar with your organization’s strategic plan and develop a briefing or write a white paper advocating why social media would help your organization. Developed a briefing, white paper, blog post, etc. Heroes At the Gov 2.0

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Business / Career. Yet we know it’s good for business. Search Engines / SEO.

Mashup 113

Mashup Resources RSS SEO 113

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment. An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81