Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook How To Aggregator Metrics 115

Waxing UnLyrical

JANUARY 5, 2015

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. How to Set Up Google Analytics Goals and Score More Conversions!

Metrics 100

Metrics Consultant Flickr Analytics 100

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 106

Instagram Facebook Marketing Features 106

Social Media Strategies Summit

SEPTEMBER 14, 2021

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities. That’s why All of Us Research’s social channels aim to personalize content to the communities they serve.

Brands 288

Brands Meme Research Social Media 288

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Waxing UnLyrical

OCTOBER 26, 2016

It’s simple – call a few people and have some in-depth, one-on-one conversations. By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. Guest Post by Kristie Aylett. Dashboards.

Conversation 100

Conversation Project Metrics Survey 100

Ignite Social Media

DECEMBER 4, 2023

Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. Know Your Audience As John, a senior community manager at Ignite, notes, “it starts with the audience and the people – people first.”

Social Media 91

Social Media Brands How To Metrics 91

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. You can of course see the number of people unliking your page in your Facebook Insights. Similar Posts: 5 Useful Facebook Updates To Notice.

Facebook 267

Facebook How To Metrics Social Media Management 267

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. Methodology. Organic Reach Shows Signs of Improvement.

Metrics 60

Metrics Brands Facebook Sample 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it. Literally crickets.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it. Literally crickets.

Metrics 60

Metrics Engagement Social Media Training 60

agora pulse

JULY 17, 2020

Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Increasing conversions. Select the Right Metrics. Create a community. Increase conversions. Impressions.

Report 147

Report Social Media Metrics Aggregator 147

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter.

Strategy 52

Strategy Twitter Tips Marketing 52

Jon Loomer

JANUARY 17, 2024

These are questions we’re beginning to hear in our community , and it’s not surprising. If you optimize for conversions, your audience is always expanded — which deemphasizes the importance of your targeting inputs. These things are central to conversions optimization. This is counterproductive now.

Advertising 190

Advertising API Skills CPM 190

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more than 100 million people see Groups as the most important part of their experience on Facebook. So how do you create a Facebook Group? Facebook Group.

Groups 111

Groups Groups Communities Organization 111

yMarketingMatters

JUNE 20, 2014

Community Growth & Sustainability. Community Growth & Sustainability. This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. Here are the top ones: 1. Email Collection.

Small Business 263

Small Business Social Media How To ROI 263

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Ignite Social Media

JUNE 14, 2023

These tactics often involve incorporating relevant keywords and hashtags, optimizing profile information, engaging with the audience, leveraging user-generated content, and analyzing performance metrics to refine the strategy. Not sure what we’re talking about? See hashtag #UGCCreator on TikTok which is currently at 1.1B

Hashtag 152

Hashtag Social Media Strategy UGC 152

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167

Analytics Google Metrics ROI 167

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Janet Fouts

DECEMBER 9, 2012

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Add to that the very important fact that anyone can create a Google+ Community.

Communities 131

Communities Google API HootSuite 131

Jason Yormark

AUGUST 17, 2009

Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations.

Conversation 195

Conversation Strategy Community Platforms RSS 195

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Janet Fouts

DECEMBER 12, 2014

The news about Facebook lately has been pretty grim. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” IF you search for products on Facebook.

Engagement 143

Engagement Brands Facebook Journal 143

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. It’s about transactions.

Conversation 132

Conversation Collaboration Study Discount 132

Ignite Social Media

JUNE 1, 2022

A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success. Influencers are the new internet stars — they have influence, a network of people, community. YouTube TikTok live Facebook live Instagram live Livestream Brightcove Twitch.

Eventful 161

Eventful Social Media Marketing Influencer 161

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. Yeah, that’s going to be you.

Communities 137

Communities Wiki Yammer Forums 137

Sprout Social

SEPTEMBER 12, 2018

Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. Paid social has much more to offer than increased impressions, clicks, video views and conversions. The numbers are only predicted to grow as we move into 2019.

Instagram 81

Instagram Tools Facebook Report 81

Buffer Social

SEPTEMBER 20, 2023

Here’s where to look on Facebook —you can replace the “bufferapp” on the following link with your page name: [link] Here’s where to look on LinkedIn. Connect with your community At Buffer, we have a Discord community. Check and refresh your ads. Keep the ones that are working.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. Another key area is influencer marketing.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 130

Metrics Strategy How To Tourism 130

Sprout Social

DECEMBER 22, 2022

These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. Whether you’re encouraging users to share content with their personal audiences or creating space for dialogue in the comments, engagement networks are all about building conversations. Simply put, engagement networks are shareable.

Strategy 107

Strategy Metrics Team Social Media 107