Waxing UnLyrical

JANUARY 28, 2017

We find ways for people to talk to and understand each other better, to come together in communities, to advocate for causes they believe in , to welcome brands into their work and homes … to literally live better, more fulfilled lives thanks to being able to communicate more effectively. Just look at what we Social PR pros do.

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Waxing UnLyrical

DECEMBER 6, 2013

Turns out, because I have other platforms connected to it, notably Facebook which is where I posted online to purge share mostly personal thoughts but where I have a very engaged network, my inactivity on Twitter didn’t actually impact me that negatively. perhaps) to “keep up,” “be in the conversation,” etc.

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Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2. ” 5.

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Waxing UnLyrical

JANUARY 20, 2014

In this WUL, post I explore how removing barriers to communication by inviting others in can help build both online and offline communities. Why: We need social sustainability in order to provide equality and a good quality of life within communities, particularly communities of the less fortunate.

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Waxing UnLyrical

APRIL 3, 2013

About a month ago I told you of my xPotomac experience , and we had a pretty engaged conversation around civility in the digital age. I’m not here to rekindle that conversation, but I’m thrilled to tell you that all the speaker videos from xPotomac are now (drum roll, please) live! Based in the Washington, D.C.,

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Waxing UnLyrical

NOVEMBER 17, 2014

Tjan offers some tips for effective communication. How to Set Up Google Analytics Goals and Score More Conversions! Valeria Maltoni aka Conversation Agent explores options to syndicate content. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Facebook Ad Conversion Tracking for Smart Marketers. Twitter Facebook Google+ LinkedIn Monday Roundup: Looking Ahead.

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Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. She was there because RPS is a great community partner. To keep the conversation going RPS hosts #WhatstheFineWednesday.

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Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? Social Media: The Key to Transforming Doctor-Patient Communication [Redux].

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Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. How has blogging helped build your brand’s online community… or has it, in fact, not made a difference? Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging. Image: Mike Licht via Flickr, CC 2.0.

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Waxing UnLyrical

OCTOBER 9, 2012

If you can’t, help spread the word, and participate in the conversation as you can, e.g.: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope. You can pre-program tweets, get a Twibbon, change your Facebook cover photo… tons of ways you can help spread the word.

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Waxing UnLyrical

MAY 6, 2016

There are a bunch of punch lines, by the way, as I learned from my Facebook friends a few years ago: “That’s a great question. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Waxing UnLyrical

DECEMBER 21, 2010

It really is a conversation platform. As much as I love Twitter, and have come to enjoy Facebook more recently, each of these platforms has its limits. What’s really cool about Amplify is that when you want to start a conversation, you have 1,000 characters with which to do it. You can schedule posts to Facebook.

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Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? Guest post by Jenelle Conner. I am a social media advocate. Too funny!!!”

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Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments. Based in the Washington, D.C.,

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Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that. pts Settings.

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Waxing UnLyrical

JUNE 28, 2012

I was having a conversation with a fellow member of the communication community recently when they mentioned that a certain pro wasn’t really a connector. And it started thinking a bit more about the modern communicator as a “connector.” That is, we build and maintain relationships.

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Waxing UnLyrical

MAY 26, 2011

There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. In the Fall of 2009, Education professor Alec Couros and I had a conversation about the seemingly endless number of ways social media could be used on campus. It doesn’t make sense.

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Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); A2: Data tells us that only 3% of people drive a staggering 90% of online conversation on any given topic #measurepr.

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Waxing UnLyrical

JANUARY 22, 2016

Community member Melissa DiVietri had this to add: A6 Effective metrics can resolve issues facing organizations that will ultimately build relationships with stakeholders. We had an awesome conversation, so in the blink of an eye the hour was over. Twitter Facebook Google+ LinkedIn #measurePR Recap (Jan 2016): Happy New Year.

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Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

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Waxing UnLyrical

AUGUST 8, 2014

More on career growth: Thinking and starting a conversation about yourself rarely ends well for you. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool. Twitter Facebook Google+ LinkedIn 6 Quotes to Remember From #C2Miami. Based in the Washington, D.C.,

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Waxing UnLyrical

MARCH 11, 2016

Conversions & engagement r good options #measurepr. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens.

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Waxing UnLyrical

MARCH 4, 2011

This allows us to invite folks not already in the conversation, to the table. in my opinion, than other comment systems that allow you to post your comments to, say, Facebook or Twitter? Livefyre asks me I want to to let them know that I mentioned them in the conversation. They truly believe in community. Just genius.

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Waxing UnLyrical

APRIL 26, 2012

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. Even if your audience is on a certain network, it’s very important to listen and understand the tone of conversation before jumping in.

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Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. pts Settings.

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Waxing UnLyrical

OCTOBER 24, 2016

I create the best context and strongest content to propel my clients past the competition right into the conversations, minds, and hearts of their stakeholders. I’m currently working as the Director of Communications and Marketing at Teach For America – New York. Why do you care about Social PR? I am obsessed with storytelling.

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Waxing UnLyrical

JULY 28, 2011

I strongly believe everyone has a right to his or her opinion , including whom to follow on Twitter (or not), whom to friend on Facebook (or not), which blogs they choose to comment on (or not, as well as the substance of their comments), and so on. Which is the collective voice of my community, not just one or two people.

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Waxing UnLyrical

NOVEMBER 15, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. | pts Settings. Click here to try reconnecting the live stream. |

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Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Create content designed to start conversations and build relationships. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2015): Measuring Multimedia.

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Waxing UnLyrical

JULY 5, 2013

I accepted some, ignored a bunch and, after doing so, asked a question on Facebook: There were a range of answers, and the conversation continued for a couple of days; those answers themselves are worthy of their own, dedicated blog post. Twitter Facebook Google+ LinkedIn When Social Media Freed the Inadvertent Bigot.

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Waxing UnLyrical

NOVEMBER 3, 2010

If you have specific questions you’d like me to ask Olivier during the chat, do leave them via a comment below, or on the Facebook event page (you can RSVP there as well, if you’d like). And I hope we’ll see you. November 9, 12-1 pm ET, on Twitter – use #measurePR. Couldn’t be easier. pts Settings.

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Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Click here to try reconnecting the live stream. | pts Settings. Heroism takes surprising forms.

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Waxing UnLyrical

MARCH 18, 2013

Use the “mom” rule of thumb when conversing on Twitter; if Mom wouldn’t like it, don’t say it. < Use hashtags wisely; they can be a great way of broadening a conversation and audience, but irritating if overused. < Twitter Facebook Google+ LinkedIn 18 Tweetable Twitter Tips for Newbies.

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Waxing UnLyrical

JANUARY 30, 2013

And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. And as those conversations progress (or die), I can easily move them from one category to another.

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Waxing UnLyrical

JANUARY 17, 2014

Brian Vickery also weighed in on this topic: A1: Showing my ignorance, I think PR is migrating to more community management/outreach, so NEEDS to be integrated w/marketing #measurepr. “Would you view #PR as more outbound communications, or also instrumental in inbound/content strategy? Pro or con? The hour literally flew by.

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Waxing UnLyrical

OCTOBER 9, 2015

measurePR community member Ai Zhang chimed in: Data have 2 be contextualized to make sense. RT @MichelleHinson A3: I’m excited for #Facebook dislike feature or equivalent. As usual we had a terrifically engaged conversation, so in the blink of an eye the hour was over. . — Shonali Burke (@shonali) October 6, 2015.

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