Dave Fleet

OCTOBER 29, 2010

Tweet Are you focusing your Facebook investment in the right place? As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. and 8:00 p.m.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

MARCH 8, 2012

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. In short, the launch of Facebook Timelines for your brand means you need to integrate.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

MARCH 2, 2011

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Sentiment and conversation trends matter. Here are a few thoughts from my perspective. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Sentiment and conversation trends matter. Here are a few thoughts from my perspective. Pay attention.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

JUNE 8, 2012

Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Engaging effectively to build relationships and communities of interest. Embracing negative and neutral conversations. Identifying appropriate content sources.

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

OCTOBER 22, 2010

Everything seems to be going on as expected but, then they get thrown a curve ball: Four days ago their call centre started receiving a dramatic increase in calls revealing that a message is floating across Facebook that their investment product is somehow unreliable.

Reputation 342

Reputation Social Media Banking B2B 342