Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 85

Communities Community building Industry Crowdsourcing 85

Oktopost

JULY 20, 2023

In the ever-evolving world of social media, there’s a new player that’s making quite a splash. Threads is designed to be a space for sharing text updates and joining public conversations. Now, you might be wondering, “What’s the big deal about another social media platform?”

Conversation 91

Conversation B2B Community building Instagram 91

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. . Choose a Platform.

Social Media 186

Social Media How To Guidelines UGC 186

Social Media Strategies Summit

AUGUST 3, 2020

The power and presence of social media continues to increase daily amongst the lives of Americans. adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. . Benefits of having a social media presence as a pastor .

Social Media 130

Social Media Communities Instagram Eventful 130

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Take-away for experienced social media managers.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Ignite Social Media

JANUARY 27, 2021

Below we outline some best practices when it comes to going dark on social media. . When to Go Dark on Social Media. It can be difficult to decide whether the event or situation warrants your brand going dark, but this is when having a plan in place can help. When to Resume Social Media Activities.

Social Media 155

Social Media Feed Feedly Eventful 155

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Types of social media. Social networking.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . Events couldn’t build experiences without your insight.

Eventful 124

Eventful Team Sentiment Social Media 124

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. What does it all mean? Scientists?

Communities 87

Communities Products Company Strategy 87

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 112

Social Media Authentication Communities Campaign 112

Social Media Strategies Summit

DECEMBER 16, 2022

However, leveraging students to support your social media initiatives is easier said than done. And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Lawerence Synett , Director of Social Media, University of Colorado Denver.

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

Engagement 149

Engagement Communities Video Tourism 149

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Ignite Social Media

JANUARY 12, 2021

Nearly 20 years ago the management of corporate social responsibility was mostly placed within HR, diversity teams, or community relations teams. However, 2020’s social justice crusades catapulted these responsibilities in a much broader way. How will your team answer the call when the next big “event” occurs?

Activities 163

Activities Social Media Brands How To 163

Sprout Social

SEPTEMBER 8, 2021

While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Conversations are happening live, right now. Why use Twitter Spaces? Invite speakers.

Conversation 135

Conversation Twitter Hosting Upcoming 135

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

B2B 116

B2B Communities Apple Hosting 116

Ignite Social Media

FEBRUARY 17, 2021

Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19. Social Media Monitoring. Social listening has once again evolved. Listening to Audiences on Owned Content.

Social Media 176

Social Media Marketing Influencer Team 176

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research?

Research 144

Research Social Media Airlines Marketing 144

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. . What are LinkedIn Events?

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Ignite Social Media

JUNE 23, 2020

The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?”. Some events may have nothing to do with your brand and thus you should plan to not participate in the conversation. Step One: Pause Everything.

Social Media 190

Social Media Influencer Publishing Eventful 190

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Determine Your Audience.

Social Media 179

Social Media Tips Hashtag UGC 179

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. There is a wish to convey a global communication across markets and at the same time have the possibility to do marketing initiatives on a local level. Talk to your fans in their language.

Communities 234

Communities Brands Authentication Cost 234

Socialmedia.biz

MARCH 13, 2020

A passion for people or innovations may have built your business over time, however social media silence and inactivity can sink it quickly. Your life’s work won’t fall behind the times when you use these five time-saving social media tips. Instead, build new conversations with the same themes.

Social Media 129

Social Media Tips Template Templates 129

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

DECEMBER 13, 2022

As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Crisis after crisis.

Social Media 103

Social Media Social Media Management Storify Resources 103

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

Hosting 84

Hosting Eventful Class Instagram 84

Later

AUGUST 4, 2021

Is your brand prepared to manage a crisis on social media? A “crisis” can be any event that negatively impacts your brand’s reputation — and when they hit, you often have little to no warning. 5 Steps to Manage Social Media During a Crisis . 5 Steps to Manage Social Media During a Crisis .

Social Media 110

Social Media Policies How To Instagram 110

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. The biggest advantage is engagement.

Education 93

Education Social Media Tips HootSuite 93

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Do re-evaluate your ad copy and make sure it is still relevant in today’s social environment. Sometimes, you get sideswiped.

Social Media 199

Social Media Social Media Management Issues Team 199