A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Definition: Owned Earned Shared Paid Media. Or conversely, to keep their names out of the news. Now, in the digital context, the definition of Earned Media it is much broader. Where are relevant conversations happening on social media?
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