Sherrilynne Starkie

AUGUST 4, 2013

For the people of Lac-Mégantic, the absence of official news, facts and information drove them into hastily formed online communities where hard facts were served up in equal measure alongside rumours and hearsay…all leading to confusion and panic in an already fraught situation. Photo credit: Abode of Chaos).

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

APRIL 5, 2018

Soon productive online conversation about important issues was taking place. The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community. The problem was the target audience, researchers and academics, was not taking part.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

JULY 19, 2013

The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. Take the time to think it through.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

APRIL 6, 2013

Both Swift’s essay and Carrey’s video serve to spur conversation and debate of important political issues. Most of the online conversation is being fuelled by Fox News’ vitriolic reaction. The role of artists in society has always been, in part, to provide social commentary as a reflection of our community and culture.

Video 329

Video Sysomos Sentiment Insurance 329

Sherrilynne Starkie

FEBRUARY 14, 2019

With the integration of Direct into page messaging, admins can manage conversations in one place, rather than switching between two different apps. With this change, page owners can join Facebook’s interest-focused communities and interact with members, rather than doing so from their personal accounts.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

MARCH 8, 2015

Where does content fit into the online discussions and communities that are key to success? Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. This means tracking what really matters in achieving the campaign objectives.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

AUGUST 20, 2012

The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. The function is easy to use and is a great way to improve communication among group members and still keep important or sensitive information private.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

MARCH 8, 2014

The key is to sift through the data to find connections, relationships and community hierarchies. Where do you fit into those online discussions and communities that are key to your success? You’ll gain insight into who has actual influence (not just popularity) in your community to focus on building relationships of real value.

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

APRIL 26, 2015

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. I really didn’t get it.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. Community management. This means answering questions, engaging in conversations etc. It’s also highly-effective at driving website traffic, which can boost search engine ranking. Search marketing is part of the solution.

Consultant 220

Consultant Social Media Marketing Skills 220