Jeff Esposito

AUGUST 11, 2010

Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. Large brands and companies with established social presences have communities that they can tap into. With that said, social-driven contests are not a good fit for every company.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

JUNE 13, 2011

The first is the number of both inbound and outbound conversations on a specific social property. For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month. Tracking engagement can be done on a number of levels. Quality assurance.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

MAY 18, 2012

Danger: Community/Social Strategist Shortage Ahead – I love when Jim Storer cranks out a thought provoking post. In this article on the Community Roundtable, Jim looks at the social landscape via conversations that he had with community managers feeling a burn, while also looking at the budding community management space.

Sample 30

Sample Samples Upcoming Curation 30

Jeff Esposito

JUNE 17, 2011

10 Tips for New Community Managers – There is no question that community management is one of the hot job titles right now. On top of giving her take, there was a rather intelligent and spirited conversation in the comments that touches all areas of this issue and I suggest anyone in the social space check it out.

Microblogging 37

Microblogging Education Communities Engineering 37

Jeff Esposito

JANUARY 12, 2011

I was thrilled to see people debating issues in the open and getting to answers through constructive conversations. Nothing starts a better conversation than two educated and different view points on a topic. On the other hand, if you disagree with something that you heard at an event, read on a blog or saw Tweeted, make your case.

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

FEBRUARY 6, 2012

What has been the most interesting conversation that you have had with a customer? We haven’t let these conversations become one-off; rather, we’ve built real relationships. But, we also tweet about other things that matter to our community: food, technology, philanthropy, pop culture. Yes, we tweet about yogurt.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

JUNE 2, 2015

Community Management: One of the underlying thoughts that are traditionally tied to Twitter (rightly or wrongly) is that it is a truly customer service channel. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Community Management: One of the underlying thoughts that are traditionally tied to Twitter (rightly or wrongly) is that it is a truly customer service channel. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JULY 1, 2011

Community Management is the New Black – This is a great post on what really goes into being a community manager from Lauren Vargas. The title is very hot right now and some even state that it might be dead, I for one disagree, and think we can all learn a lot from this savvy community manager who has held the title since 2006.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

MARCH 21, 2011

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does. (See push it towards your own cultivated community that plays on the world’s top social network. See Facebook’s T&C ).

Facebook 49

Facebook MySpace Class Apple 49

Jeff Esposito

NOVEMBER 8, 2010

This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts. It seems like the gravy-train buzzword of Social Media is starting to fade away only to give way to the term social customer. So where should companies start?

Lithium 33

Lithium Case Study Forums Conference 33

Jeff Esposito

JUNE 3, 2011

Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Problem is that it should not even be a conversation point anymore. Who owns your brand’s social media data?

Journal 39

Journal Community Platforms Social Media Data 39

Jeff Esposito

MARCH 25, 2015

We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. The hub’s Community features a catalog of Content Creators, Brands and Groups. We began tweeting when NewsSpark was only an idea. Jeff has since become a tweep.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

JUNE 29, 2011

If your Facebook page of 10,000 fans actively assists one another with questions pertaining to product uses or general maintenance that would be filtered to your customer service team – aside from building a community, these peer-to-peer conversations can be tied to a reduction in calls to your service department.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

OCTOBER 29, 2010

Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. Debate: Do All Community Managers Need Social Media? Is social media needed to have a community manager? So if it were to go poof, so does your community. If you want to check it out, you can register here. Any big weekend plans?

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

MARCH 25, 2015

We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. The hub’s Community features a catalog of Content Creators, Brands and Groups. We began tweeting when NewsSpark was only an idea. Jeff has since become a tweep.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

DECEMBER 20, 2010

One downside to oversharing is that communities like Twitter seem to self police themselves. Depending on your settings, you can receive instant updates to bring the conversation from Twitter to your blog. Over-sharing blowhards of the “I” and “Me” varieties tend to put folks off and lose followers.

Diagrams 54

Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

JULY 16, 2010

Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. Well my good friend Teresa makes some good points with insights from her community. I will also be having lunch in NYC with some friends , if you want in ask Christina for details.

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. From there it is about keeping lines of communication open and pumping out great content. Sounds easy right? So are new toys. Do you think a post on that would be useful?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 22, 2010

Things like engagement, understanding the community, we need to be in the space and if we’re not there we lose ground with the competition, are common statements. Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ).

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

AUGUST 11, 2011

Unfortunately many of these Tweets came from members of the community well outside of each Congressman’s districts. Once you set expectations for your community you need to keep them up. Instead of celebration and vigor from his base, Obama’s Tweets were met with mixed results. The same holds true in social media.

Social Media 42

Social Media Web 2.0 Case Study Policies 42