Dave Fleet

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Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Sometimes that meant interesting conversations; sometimes it meant helping them with a problem; either way it meant interactions with substance.

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Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Sometimes that meant interesting conversations; sometimes it meant helping them with a problem; either way it meant interactions with substance.

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Digital Communications Conversations Continue To Evolve

Dave Fleet

Tweet The maturation of the conversation about social media-driven PR continues. Conversion. Conversions are key within that bracket. What you define as a conversion may vary depending on context, but in general the term will focus you in on sales, memberships, opt-in contacts (leads) and the like.

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From One to a Million: Managing Social Media at Scale

Dave Fleet

What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? Community Management: How do you go from 1:1 to 1:1,000,000? Community management at scale requires brands to reassess the norms they hear espoused daily. What would change?

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A Digital Lens on the U.S. Election

Dave Fleet

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. Sentiment and conversation trends matter. Pay attention. Analytics Drives News.

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

What does that mean for you as a communicator? From my perspective, it means that your community management, monitoring and measurement folks are now your best friend. Community management , because as a brand you need to be watching the activity on your page and watching for spikes in attention.

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Facebook Strategies: Content Over Creative

Dave Fleet

So, your job #1 as a steward of your brand’s Facebook page is to draw people to your page and maximize your conversion rate of visits to “likes.&# The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. Shift your budget.

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