Adam Sherk

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

This might relate to the packaging or even selection of content and it can tie into advertising sales and conversion rate optimization too. How do we maintain active social outposts without sacrificing on-site community? Understanding intent can be tricky (see Can Publishers Harvest Social Media Intent in a Meaningful Way? )

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The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

Facebook pages offer a better opportunity for expanded content and extended conversations, but there’s a lot you can do with Twitter too. Beyond that there’s no right or wrong answer, but teams will certainly get a lot more traction by being compelling and interactive.

Team 179