By now many of you have heard that this week Google announced effective July 1st  it is eliminating Google Reader, a tool that many of us have relied on to consume massive amounts of online content. So, in order for us to keep in touch, please take a moment to subscribe to my newsletter. Sign Up For Our FREE Newsletter! In next week’s newsletter (scheduled for bright and early Monday morning) I’ll offer insights into the future of online content consumption – and why email is assuming an important role in your business. Promise. First Name. MORE >>

Since giving away real products for free is probably not feasible, the logical alternative is delivering quality informational content that will help them do more of what they want to do –  better, faster, or cheaper. This gives them the freedom to comingle their content with great material from other sources – while still staying on message. 2 – Reference Content from Credible Sources to Validate Yours. Sometimes the words of others help you find your own, and this is why adding  curated content to your email messages  is a great way to get the job done. MORE >>

  3)   Hire a full-time community manager with experience, passion, and existing relationships in your sector. Make sure you post it as a question to be answered “ How are you tackling {problem?} "   5)   Interview a member of the community.     6)   Write a newspost highlighting what’s new in the community.   7)   Remove the big graphic and make sure the latest activity is above the fold on the landing page of your community. Ideally, name areas of the community after these symbols.  MORE >>

Sign up to the newsletters of other communities.  Newsletters like these are designed to be ignored. Change the 'From' line to the name of the community manager (or rotate it, if you have multiple authors).  Your members don't read newsletters like these.  Don't put hundreds of links in the content, just 2 - 3 of the biggest community stories of the week. It can be topical discussions, upcoming events/event reviews, and interesting content (don't use this too often). How do they appear in your inbox? MORE >>

It should give you a great overview about both the strategy and the process of creating an online community from scratch. The Online Community Basics. Primer About Successful Online Communities. The 11 Fundamental Laws of Online Communities. Building An Online Community: How You Start With 0 Members. How Do You Build An Online Community? Contrary Truths About Online Communities. Don’t Start A Community For Any Of These Reasons. Basics Community Building Principles. What Is An Online Community? Different Types Of Communities. MORE >>