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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages.

Vocus 184
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Visibility is More About Social Than Search

Proactive Report

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social content is one way to keep your site alive and fresh. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. You need to start now.

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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. In addition to inspiring, sharing relevant content, and creating content of their own, this also means that Lauren’s team sometimes answers up to 1,000 questions per week through social media. via Weight Watchers. How do they do it?

Brands 129
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Why isn’t the Manifesto it’s own tab?

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Interview with Alex Brown, Author: Great and Goodness Barbaro And His Legacy - Part 1

Diva Marketing Blog

It is also Alex's story of how he used social media to create a structure that encouraged a community to form that supported Barbaro and each other. . I had used many social media tools to support this community. It is the story of Barbaro the gallant racing horse and the people who trained, nutured and cared for him. .

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Book Review: Social Media Marketing

Webbiquity SMM

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# Forums and Message Boards (the oldest and second-most commonly used forms of social media). Instead, they want to connect.

Review 152
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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Would you explain the concept for the Diva community?