But it seems like everyone and their brother’s brand is dipping their toes into the content hustling game. ” That doesn’t mean you have to sell your soul for pageviews , but it does mean you need to take into account the fact that you’re responsible for how much your content resonates with readers. Truth be told, to be good at digital content, you must first understand traditional content. In digital content marketing, success is not going to come overnight. R unning a digital presence isn’t for the faint of heart. Paint one. MORE >>

see message boards and fan sites brimming with excitement over the latest film or gossip about one of the actors, and when they show snippets of the premiers on the news, there are always lots of screaming fans. The answer is exactly why I believe this series has such a massive following in the first place—and it’s an extremely important lesson for any blogger trying to grow a community. m writing about how to build your community, but I started by talking about something everyone knows— Twilight. Writing Content community writing techniquesIt’s true. MORE >>

It launched a video on its fan page declaring everyone who liked the page would get their user photo added to the town’s real message board. The program was geared to help local retailers target customers who wanted to shop local and keep money flowing into the communities in which they operated. Mashable noted the brand’s use of all aspects of social media at its fingertips to create relevant, compelling content that’s a perfect fit for all fans. Sharing Good Content. The best way to get followers online is to create and distribute good content. MORE >>

It can be tempting, sometimes, to thing that online communities and social networks are about words. There are many reasons for the over-dominance of text in some online communities, but two important ones are. the original message boards and forums were predominantly for text communications. until relatively recently text was the easiest way for users to get content onto the internet. So no online community (and especially no online research community) should restrict its users to text-only conversation. Image by Simmy. via Flickr. MORE >>

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Story Straight April 1st, 2010 |Written By: Jay Baer | View Comments Tweet This is the best ad I’ve seen in months. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. Unfortunately, the same lack of content leverage applies to photographs as well. MORE >>