The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. With such ubiquity of content conversations, it should be easy, right? Plenty of marketers are guilty of simply taking their television spots or other existing assets and spreading them across the web, mistakenly believing they're creating content. Not so fast. MORE >>

Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Why the Japanese Prefer Visual Thinking How to Scale Real-time Plus Face-time » Social Networks and Communities Can Be Content-Centric or People-Centric Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Gautam Ghosh has written an interesting post on how social media can be about content or community. Lets talk. MORE >>

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In other words, the bandwidth for content consumption is fixed. Universal McCann’s Wave 6 social media study  seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. Image:  Joseph Swan  via Flickr,  CC 2.0. MORE >>

Image via niallkennedy on Flickr, CC 2.0. One that could have a vibrant Facebook community, if they could just get to that point. And I post great content, and often. Now, you can post content on Facebook and crosspost it to Twitter, so that people who click see you have a page and, hopefully, Like it. It’s very easy to post some decent content twice a day. And while creating content takes time, finding content takes about 15-20 minutes a day. How To Grow Your Facebook Community is a post from: Waxing UnLyrical. So what can you do? MORE >>

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. Timeline of Events With Marissa Mayer at the helm, it was clear that she was making Flickr a strategic priority (along with mobile and a a renewed focus on products). We do not give your content or information to advertisers without your consent. So what happened? MORE >>