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How To Grow Your Facebook Community

Waxing UnLyrical

Image via niallkennedy on Flickr, CC 2.0. One that could have a vibrant Facebook community, if they could just get to that point. And I post great content, and often. Now, you can post content on Facebook and crosspost it to Twitter, so that people who click see you have a page and, hopefully, Like it.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Image: goiabarea via Flickr, CC 2.0. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. It’s much easier to potentially get new Likes if people simply enjoy your content. Content that inspires high-energy emotion like awe, anger, or anxiety.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Image: mayeesherr. (in in West Bengal!)

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Monday Roundup: Content Rules

Waxing UnLyrical

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules.

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Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Her solution?

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Monday Roundup: Content Counts

Waxing UnLyrical

Image: Sean MacEntee via Flickr, CC 2.0. Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. So this week’s roundup brings you some stellar content… about content. How To Get Leads With Content Marketing.

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