Webbiquity SMM

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257
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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Focus on community engagement.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. Image credit: Twitter Here’s how Sprout Social is doing it.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Now you’ve got “social media 2.0,” which tends to be more community-oriented. You’ve got Community , which just raised $40 million. Community is interesting.

B2B 306
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. This element of a human touch is becoming increasingly vital, no matter the size of the company. social listening”).

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all. The firm’s neuroscientists and strategists work with leading brands, retailers and the Wall Street analyst community to explain, measure, and predict consumer behavior.