Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results.

Google 150

Google Content Case Study Press Release 150

Small Business Mavericks

MARCH 5, 2011

» The True Meaning Of Content What is the true meaning of content? But today, content has a rather broad view. Content has moved beyond the web page. But small business owners have to get creative in the ways that we develop content and in what that content is designed for. About Us What’s a Maverick?

Content 79

Content Press Release Case Study Small Business 79

Small Business Mavericks

MARCH 9, 2011

Widgets and tools that allow for embedded content have been around for years. But I have yet to see a really good tool that allows you to embed Facebook content. It’s free and all you have to do is copy the URL, click on the “ditto&# button, and copy/paste the content you want to embed. About Us What’s a Maverick?

Small Business 87

Small Business Content Facebook Case Study 87

Small Business Mavericks

JULY 21, 2014

Competitive Intelligence has always been a useful tool for improving your content strategies by looking at what others in the same market are doing. There’s an interesting discussion going on over at the Moz Blog in the comments of Bill Sebald’s article, “ Building Better Content By Improving On Your Competitors.”

Small Business 98

Small Business Engineering URL Communities 98

Small Business Mavericks

FEBRUARY 27, 2014

Conducting research for your blog articles and other content marketing initiatives is one of the most important activities you can perform. In fact, if you aren’t doing research, then your content is going to be dry and boring, maybe even lacking in the facts department. You don’t want that. It will affect your readership.

Small Business 98

Small Business Forums Notification Research 98

Small Business Mavericks

JANUARY 27, 2016

Plan your website’s navigation and content and hire a reputable designer. SEO is determined by development and content. Social Media Promotion – Where do you plan to publish and promote your content. Quality Content – Online marketing is all about content. Think beyond Facebook and Twitter.

Strategy 70

Strategy Marketing Widget Forums 70

Small Business Mavericks

AUGUST 29, 2014

Are you involved with your local community? toy/food drive or community cause. That’s why viral content is so spontaneous, because it relies on human behavior for motivation. For some, involvement means your kids go to the local school and you eat at the neighborhood pizza joint occasionally. Local Events That Can Connect.

SEO 116

SEO Eventful Class Small Business 116

Small Business Mavericks

JULY 1, 2011

SEO Blogging – With SEO blogging, the idea is to produce content that gains search engine traction. Your main aim is to increase your community’s size. This may include but is not limited to BlogCatalog, Facebook, Twitter, niche social sites, and a myriad of social bookmarking communities.

Strategy 161

Strategy Domain Name Social Bookmarking SEO 161

Small Business Mavericks

OCTOBER 15, 2013

It also has to do with communities and groups you may be a member of. How relevant is your content? – Do you regularly post items that are on topic or do you post off-topic content often? Who your friends are – Are you friends with heavy influencers? Do they often re-post items that you share, or do they ignore you?

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

NOVEMBER 1, 2011

There are strategies for building perceived value through content. In fact, that’s essentially what content marketing is all about. Your ability to do that is directly related to the level of content that you produce. High quality content speaks to high quality skill. That’s how the SEO community views it.

SEO 98

SEO Reputation Skills Communities 98

Small Business Mavericks

SEPTEMBER 29, 2011

If you aren’t satisfied with the content on your About page, ask yourself why you wrote it. What community services do you sponsor? Customers like to know you are involved in the community. When you wrote your About page , did you have a specific strategy or did you just “wing” it? Make it positive.

Questions 111

Questions Travel Communities Organization 111

Small Business Mavericks

JUNE 24, 2014

Matthew Barby does a good job of clearly explaining what the next step after writing that great content can be, and how to go about doing some proactive strategizing for getting your stuff in front of the folks who’d like to read it. Niche-Relevant Communities. Social Media Scheduling. Smart Facebook Advertising. Competitions.

How To 87

How To Reddit System Loyalty 87

Small Business Mavericks

JULY 27, 2011

Is it better to design a website using HTML or a content management system (CMS)? Time Management: Designing your website and updating your content can be done much more quickly with a CMS than with an HTML website. Support: Most CMSs have a built in and strong support community. HTML updates come much less often.

Content management systems 150

Content management systems SEO Small Business Library 150

Small Business Mavericks

SEPTEMBER 5, 2014

I like this one so much I want to share the whole quote: “ Local SEO strives to build a web-based mirror-image of local business communities – but don’t forget that it is only a reflection of the offline world. ” .

SEO 107

SEO Review Report Organization 107

Small Business Mavericks

APRIL 26, 2011

These are the questions you want your content page about tires to answer. This is probably the easiest way in the world to come up with great content for your website. Tags: content , SEO This entry was posted on Tuesday, April 26th, 2011 at 11:09 am and is filed under SEO for Small Business. About Us What’s a Maverick?

Small Business 161

Small Business Case Study Press Release Adwords 161

Small Business Mavericks

FEBRUARY 17, 2015

These are good suggestions for any sized business because all businesses exist in a community. With the Internet, that community is larger than it once was, but it still is made up of individuals who live in the real world. Your website and its content must be as promised or those click-through visits will be once-and-gone.

Training 70

Training Advertising Eventful Hosting 70

Small Business Mavericks

APRIL 30, 2011

For instance: Duplicated Content: While we used to allow some duplicated content (e.g. if it also existed on your blog and so long as you did not link back to the source), it is now required that all content published on HubPages be unique to the site I’d have thought that would be a no-brainer. About Us What’s a Maverick?

Hubpages 156

Hubpages Small Business Press Release Case Study 156

Small Business Mavericks

NOVEMBER 14, 2011

If you troll the social media websites – Facebook, Twitter, LinkedIn, Google+, and various social bookmarking websites – you’ll find a lot of online marketers just posting links to their content. Rather, the focus is on doing something that is good for the community. It’s pretty bland. Like John Deere.

Social Media 98

Social Media Social Bookmarking Marketing Project 98

Small Business Mavericks

JULY 10, 2011

Even churches and community service organizations are using WordPress as a CMS and designing their websites using this free open source software. You can often find a WordPress web designer who can design your website for you, then teach you how to upload your own content. Is that a good idea? In fact, that’s what it is.

WordPress 161

WordPress Open Source SEO Small Business 161

Small Business Mavericks

JANUARY 11, 2013

Your blog should produce original content. If you have to plagiarize, or steal, other bloggers’ content, then you shouldn’t blog at all. You don’t have to link to other sources in every blog post, but if you don’t outlink at all, then you won’t build any community into your blog. Keep it original.

URL 98

URL Blogger SEO Social Media 98

Small Business Mavericks

MARCH 30, 2011

Longer Content – It seems that the search engines are favoring longer content. I think longer content is in, and to be truthful, longer content will always have great benefits. About Us What’s a Maverick? Can you blame them? Catch the wave of these five trends right now.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

MARCH 19, 2012

This makes publishing content very easy since you are not requires to learn any special computer programming languages. Spread the word through social media circles and you’ll quickly have readers (if your content is worth reading). A blog that has content regularly published can reduce that time quite markedly.

Small Business 98

Small Business Marketing WordPress Publishing 98

Small Business Mavericks

APRIL 15, 2011

On your blog and website, provide consistent valuable content and you’ll find yourself gaining friends, fans, and customers by the dozens. Don’t take the easy way out on your content. About Us What’s a Maverick? It could just as well be “The Surest Way To Earn Fans.&# Nothing worthwhile is easy.

Case Study 156

Case Study Press Release Small Business Adwords 156

Small Business Mavericks

APRIL 9, 2011

Bad reviews = content and content is good. If you have a reviews page on your website, that’s content for your site. About Us What’s a Maverick? It’s true. There are several websites online where you can have your customers go to write reviews of your business.

Small Business 156

Small Business Review Press Release Case Study 156

Small Business Mavericks

JANUARY 17, 2012

Almost every major city can point to ethnic enclaves within their community, and most businesses put together marketing programs aimed at everyone in that community. You then need to ensure it isn’t marked as duplicate content by the search engines. The online world is different.

SEO 98

SEO Guidelines Issues Publishing 98

Small Business Mavericks

APRIL 17, 2011

These include forums, blogs, community websites where industry news can be published, wikis, etc. About Us What’s a Maverick? In fact, that’s precisely what you should strive to be. But what does it mean to be a media company? The key is not to tell you what you should be doing, but to give you license to use your imagination.

Company 142

Company Wiki Press Release Case Study 142

Small Business Mavericks

AUGUST 23, 2012

Bing, the search engine, has recently started promoting specific Quora content in its search results sidebar. It’s a place where experts on any topic can showcase their expertise by answering questions posed by the community. Quora is already the best looking and most useful Q&A site online.

Reputation 98

Reputation Engineering Features Blogger 98

Small Business Mavericks

MAY 10, 2011

If they’re not careful, Quora will end up being added to Google’s content farm list. About Us What’s a Maverick? Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam.

Small Business 156

Small Business Twitter Case Study Policies 156

Small Business Mavericks

FEBRUARY 28, 2011

When users Liked your content all that happened was a link to your article appeared on their Facebook walls, but those links often got lost in the shuffle. Now, when users Like your content, a full story including a headline, a thumbnail, and a short blurb will appear on the user’s wall. About Us What’s a Maverick?

Press Release 87

Press Release Case Study Adwords Small Business 87

Small Business Mavericks

JANUARY 8, 2015

If your site is easy to navigate and has advanced search capabilities for communities and portals, then a digital native can find most of what they need. Advanced search capabilities should be part of every business site, because it enables competent customers to utilize your content. How Can A Site Enable Competent Customers?

Sites 70

Sites Compete Forums Engineering 70

Small Business Mavericks

APRIL 22, 2011

Here are those 3 benefits: Fresh Content – Every time you write a blog post, you add fresh content to your website. About Us What’s a Maverick? Of course, you only get these benefits if your blog and if you blog in the right manner. This invites the search engine spiders back to your site to crawl it.

Small Business 168

Small Business SEO Case Study Press Release 168

Small Business Mavericks

MARCH 11, 2011

You can learn more creative ways to produce your content so that it shines and attracts new audiences. YouTube is hoping to make money from your content. Of course, if you make money, they’ll make money so there’s a strong interest in helping you become the best content creator you can become.

YouTube 79

YouTube Case Study Press Release Small Business 79

Small Business Mavericks

SEPTEMBER 18, 2014

and the story of your business to the ways you share with the community. Remember to put anything you print on your site as content and link to it, and have your contact information updated. Be relatable by showing the personality of your business. This is everything from pictures of staff (hope you have some Boomers on staff!)

Comparison 107

Comparison Privacy Buy Strategy 107

Small Business Mavericks

MAY 1, 2011

Certainly, I think on-page content is one factor, and inbound links, to a certain degree, are also a factor. About Us What’s a Maverick? But what else can be a factor? It seems obvious – at least to me – that local links are more valuable than what are generally termed “relevant&# links.

Small Business 173

Small Business Real Estate Hubpages Case Study 173

Small Business Mavericks

APRIL 25, 2011

In my opinion, you should be spending three hours on search engine marketing activities (blogging, PPC, or content creation) and the remaining one hour on social media and non-SEM activities. About Us What’s a Maverick? That leaves you four hours for other activity. How are you filling that four hours? That’s SEM. Are you doing that?

Small Business 161

Small Business Case Study Marketing Press Release 161

Small Business Mavericks

APRIL 21, 2011

Start a blog – Search engines like consistent fresh content. Social bookmarking – Bookmark and share all of your content at two or three social bookmarking sites daily. About Us What’s a Maverick? Search engine optimization – First, build a website. Make sure it is optimized to receive search engine traffic.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

MAY 4, 2011

Google Goes Local With Local Search » 3 Timeless Copywriting Techniques Ever wonder how effective copywriters manage to get people to click their links and read their content? About Us What’s a Maverick? It’s really no mystery. Rather, effective copywriting techniques are a matter of doing the right things in the right way.

Case Study 161

Case Study Press Release Small Business Adwords 161