Mindjumpers

AUGUST 8, 2013

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. 5 Always-On elements from Kraft Foods .

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Content Overview Guidelines Strategy 242

Mindjumpers

JUNE 10, 2011

Tweet Being a business running a community, the main purpose of an online presence is creating engagement with the target audience. To really get people to socially engaged in your brand or product, you need to produce content that are appealing to them. What do you think? Is this correct? The question is just how to do this then?

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Engagement Content Training Social Networking 257

Mindjumpers

FEBRUARY 10, 2015

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements.

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Publishing Content Brands Guidelines 100

Mindjumpers

NOVEMBER 7, 2014

I just finished reading “Search & Social” by Rob Garner – a good, not too heavy or too pedagogical read, but a hands-on guide to building a sound and successful real-time content marketing platform. Is the team involved in the process of creating new content ideas by giving input on new search trends and keywords?

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SEO Engineering Communities Advertising 252

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. The focus on content relevance is normal. The types of content that get shared most.

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Content Social Bookmarking Press Release Research 213

Mindjumpers

NOVEMBER 17, 2014

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? You can use this valuable information to improve your content.

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Advertising Facebook How To Guidelines 230

Mindjumpers

NOVEMBER 5, 2012

The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time. What is quality content?

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Facebook How To Loyalty Social Media Management 275

Mindjumpers

AUGUST 31, 2012

It’s a human need to create an identity in order to feel community belonging and gain self-esteem. Not only is this recommendation valid when you develop social applications, it’s also important to keep in mind when creating content to share on your page. People do not buy what you do, they buy why you do it. Bring value to your users.

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Mindjumpers

NOVEMBER 26, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Throughout most social media networks, content is king. Throughout most social media networks, content is king. But content without context is just messages without any bond to your long-term brand strategy.

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Marketing How To Communities Guidelines 256

Mindjumpers

APRIL 26, 2013

Relevance is thus key to break through the increasing consumption of content. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. The purpose of the topics is to drive conversations in a community.

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Company Overview Conversation Communities 212

Mindjumpers

JANUARY 31, 2012

To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. we turn to our community of trusted friends for recommendations. It is in people’s nature to be part of communities.

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Applications Communities Conversation Film 244

Mindjumpers

MAY 3, 2013

People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. Have a Content Team or a Community Manager who is responsible for monitoring and taking part in the conversations concerning your brand. Content in the making.

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Issues Social Media How To Guidelines 196

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Creating social content is a struggle.

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Report Brands Facebook Nielsen 274

Mindjumpers

MARCH 19, 2012

Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities. The integration between the three platforms makes it even more clear that visual content is here to stay. The benefits of using visual communication are many. Things move fast in social media.

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Mindjumpers

SEPTEMBER 19, 2013

This means that more weight are given to visual content and it is easer to drive fan engagement, as the posts will be more noticeable and physically larger. Facebook Guidelines News Social Media Visual content attach preview image Community Management content Facebook Page facebook posting image links posting links preview visual content'

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Facebook Guidelines News Feed 270

Mindjumpers

JANUARY 2, 2013

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. The Timeline allowed them to create a great narrative about their brand by filling in content all the way back to 1932 when it all began. An expression of just how important visual content has become. Facebook Timeline.

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Mindjumpers

APRIL 25, 2014

To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. We have listed 3 tips that will help you to boost your real-time engagement with your community: 1: Understand your brand’s tone of voice. 2: Understand your audience.

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Mindjumpers

MARCH 25, 2013

Crystal clear content. Relevant content is a key factor to make your brand interesting. Your content should revolve about topics in the same field. Create a content calendar. It’s a good idea to make a content calendar. Use your new wisdom and make it generate new content: “We have been listening to you…”.

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Guidelines How To Facebook Banking 206

Mindjumpers

JANUARY 9, 2015

An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Local Community Managers live and breath amongst the consumers we all try to reach. So what’s going to be the buzzwords this year?

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Trends Case Study Communities Class 100

Mindjumpers

AUGUST 28, 2013

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. Read our blog post “ How To Create Relevant Content ” for more tips.

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Mindjumpers

AUGUST 29, 2012

The site is divided into four steps on how to create a successful page: Here is a quick overview of the main steps of creating a successful community on the network, according to Facebook – and a community manager’s thoughts on what is missing: Step 1. Similar Posts: Facebook Updates: Target Your Content to Interests and Demographics!

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Sites Facebook Overview Guidelines 228

Mindjumpers

DECEMBER 6, 2013

Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. A content piece that has good organic reach will also be forming better in paid reach etc. Especially on mobile.

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Mindjumpers

JULY 2, 2013

Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. In short, Pheed enable users to upload and share digital content, or so called pheeds, in the shape of text, photo, video, audio, and live broadcasts. Monetize your social content.

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Mindjumpers

JULY 2, 2012

Visual content allows you to quickly convey the core of your message and with the mobile shift of today’s society, instant photo sharing has become increasingly popular. So if your brand has a unique visual content to share, you should certainly consider joining the platform. Plan your content. Interact with your followers.

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Instagram How To Hashtag Communities 279

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Knowing and understanding your fans and followers increases a brand’s ability and opportunities for delivering the right content at the right time.

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Trends Sports News Social Media 178

Mindjumpers

DECEMBER 9, 2010

Since August 2009, Disney started posting regularly on Facebook and their community grew wide. First of all, Disney’s creations have a high level of interest, but it’s the way of communicating that determines whether or not people will want to interact. All the unique pages make it easy to keep the content relevant.

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Facebook Community building Technorati Communities 277

Mindjumpers

AUGUST 31, 2012

Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go. VenueSeen , a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community. Interact instantly with fans and potential customers.

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Tools Foursquare Brands Sentiment 228

Mindjumpers

JANUARY 3, 2012

Content and Information Sharing. According to recent data shared by Facebook, there are over 900 million objects that people interact with like groups, events and community pages. An average user is connected to 80 communities and pages while 30 billion pieces of content get shared each month (blog posts, notes, photo albums etc).

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Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. As we have written about previously , posts containing visual content have a greater potential of being ranked high in the News Feed. Use user-generated content. Send a clear message. Keep it simple.

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Engagement Facebook How To Upcoming 273

Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement. Not only do community managers have to consider the local languages, there is so much more than that.

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Activities Social Media Brands Guidelines 235

Mindjumpers

APRIL 19, 2012

The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis.

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Engagement Facebook How To Eventful 277

Mindjumpers

FEBRUARY 1, 2012

Often in these situations, a community manager will find herself in a fix, unable to answer and respond to all of them. Commenting guidelines also regulate the quality of content on your page and reduces unwanted comments as well as spam. Additionally, it is also good to work with some tools for community management.

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Comments Brands Guidelines Facebook 219

Mindjumpers

OCTOBER 11, 2010

The truth is, good PR’s already have the foundations to deal with online communities and media – it’s just about tailoring those skills in the right way: - Blogger relations – make it part of your wider media relations plan. Value in Engagement, Content And Social Media Marketing: Respect And ROI.

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Skills Social Media Blogger Embedding 215

Mindjumpers

FEBRUARY 21, 2014

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. Brands Community Management Social Media Tips brand management Community Management tips social listening social media monitoring social media tips' When Social Media Meet Big Data.

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Engagement Sample Samples Upcoming 226

Mindjumpers

MARCH 5, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Local community manager Kiran Larange shares his knowledge.

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Social Media Mobile MySpace Trends 200

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. 24 hours is the maximum amount of time it will stay live, through “Stories”. Advertising Features.

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Mindjumpers

JULY 25, 2012

Balance your content. Socialfresh also underlines that you must make sure to balance the amount of content from each area. How to Actively Use Facebook Post Insights to Improve Your Community Management. Socialfresh stresses the importance of how many people are choosing to hide all of your posts based on just one.

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Facebook How To Metrics Social Media Management 267