Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Your ideas of kick ass content might be different from theirs. So keep up to current events and share information that is timely.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

JULY 13, 2012

Not only is it filled with great content, but I dare you not to laugh in the intro. Dear Community Managers, don’t be hard on yourself, it’s your company culture that’s not ready to be “social” – are you a stressed out community manager? Double dog dare you even. Are you ready to bang your head thorugh your desk?

iPad 39

iPad Brands Travel LinkedIn 39

Jeff Esposito

JULY 11, 2011

If this is important to you and your company, create and share relevant content with your community on a regular basis. Content creation is something that you might devote four to five hours a week on if you post a few times a week. Article sharing can be automated to an extent using third party tools.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

MAY 18, 2012

Danger: Community/Social Strategist Shortage Ahead – I love when Jim Storer cranks out a thought provoking post. In this article on the Community Roundtable, Jim looks at the social landscape via conversations that he had with community managers feeling a burn, while also looking at the budding community management space.

Sample 30

Sample Samples Upcoming Curation 30

Jeff Esposito

FEBRUARY 21, 2012

This can be broken down by organic (impressions generated from fan page posts), viral (impressions generated by people sharing or interacting with a brand’s content) and paid (impressions generated by ads). The first are the content creators ; these users are proactively creating content on a brand page.

Facebook 46

Facebook Metrics Comparison Data 46

Jeff Esposito

FEBRUARY 25, 2013

I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. Not only do they engage parents with content that they plan on showing to kids, but they also bring adults back to childhood with some of their quirky Tweets about the characters.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

OCTOBER 29, 2010

Debate: Do All Community Managers Need Social Media? Is social media needed to have a community manager? Yes you control the content on Twitter, Facebook, YouTube, etc., but who owns the URL and content on the network? Yes you control the content on Twitter, Facebook, YouTube, etc., The network does.

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

MARCH 21, 2011

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does. (See Once you’ve built up the content, shopping experience, etc. push it towards your own cultivated community that plays on the world’s top social network.

Facebook 49

Facebook MySpace Class Apple 49

Jeff Esposito

MAY 29, 2015

Little did we know that the community would be against it and ask us to change our approach. Over the years, this community bloomed and millions of people connected with the company across the globe. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 What’s next for me?

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Little did we know that the community would be against it and ask us to change our approach. Over the years, this community bloomed and millions of people connected with the company across the globe. Enter the Facebook revolving door: When my team took over Facebook from the SEO/Web 2.0 What’s next for me?

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

JULY 1, 2011

Community Management is the New Black – This is a great post on what really goes into being a community manager from Lauren Vargas. This post looks at the future of journalism and the creation of content. Catch you all next week and here’s this week’s edition of Five for Friday.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

MARCH 30, 2011

We face writers’ block, but we can’t stop writing, even if it is on the back of a gum wrapper, and no one is reading our content. Janet Aronica , oneforty’s *ace* Community Manager, suggested some topics, assigned me deadlines, and blogging became fun again. Writers love to write. Just write. About Liza Sperling.

Posterous 44

Posterous Blogger SEO Social Media 44

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). What is interesting about their approach is that they share content that appeals to both parents and kids.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). What is interesting about their approach is that they share content that appeals to both parents and kids.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

MARCH 18, 2012

So if you take a second to read between the lines on this, you’ll see that content has been anointed king. I’d also argue that this model will force companies to invest in building a community rather in turn building up brand affinity than pushing advertisements.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

JANUARY 12, 2011

Now this is not a shot across the bow to the speakers as I am sure the content is awesome, especially when you hear it for the first time, but rather the folks who follow them as if they were gods and their words gospel.

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

DECEMBER 2, 2011

My buddy is leaving our team after nearly three years to head up the social media and community efforts for the Boston Beer Company , yes they make delicious beer. From Junk to Spam to Waste – Content is king, or so we’re told. Today the PR & Social Media team at Vistaprint is losing a great teammate in Nick Gosselin.

Delicious 34

Delicious News Team Social Media 34

Jeff Esposito

JUNE 2, 2015

Community Management: One of the underlying thoughts that are traditionally tied to Twitter (rightly or wrongly) is that it is a truly customer service channel. You can also see how these demographics change over time and if ads or content help to shift that.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Community Management: One of the underlying thoughts that are traditionally tied to Twitter (rightly or wrongly) is that it is a truly customer service channel. You can also see how these demographics change over time and if ads or content help to shift that.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JULY 16, 2010

The reason being is that the content is so fresh and always on point. Well my good friend Teresa makes some good points with insights from her community. – Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning.

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

AUGUST 3, 2010

As a person that writes a lot of content and speaks about measurement, I would be very curious to know what you are specifically seeking. Community Manager at Radian6 @VargasL jeffespo Hi Lauren, What I was looking for was something new to be honest. Do you want the list of available metrics, what they mean and how to get there?

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. From there it is about keeping lines of communication open and pumping out great content. Sounds easy right?

CoTweet 36

CoTweet CoTweet Press Release Company 36