Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

JUNE 14, 2011

Because they may never find you, and if you can’t create shareable content they won’t tell their friends about you either. We’re doing a series of webinars over the next 4 weeks that should really help you create compelling content, build your network and start some sharing and participation among your networks.

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. By Frank Strong. His sleeves were rolled up. His tie was loose. He swore.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

SEPTEMBER 15, 2010

The idea is to pull together respected content producers and sort them so they are easily digested by topic, concept, tools or type of content. Online community ? My posts are now included in a new topic hub focused on social media called Social Media Informer. Wanna know what’s going on in WordPress ?

Social Media 132

Social Media Upcoming WordPress Conference 132

Janet Fouts

JULY 28, 2013

This conference brings together business leaders, agency execs and their teams with keynotes and expert panels, as well as solutions providers and their tools, all in a dynamic, community-based setting. See the full agenda here. Keep an eye on Twitter too, the @SFAMA will be live-tweeting the event with the tag #IMS13.

Conference 133

Conference Feed Feedly Social Media 133

Janet Fouts

MAY 8, 2012

By and large people get the value of building community around their cause. Where to get help creating content and what you can actually automate without risking your relationships. I talk to nonprofits about various aspects of social media just about every day. How to set up listening tools to do a lot of the work for you.

Social Media 132

Social Media Team Social Networking Issues 132

Janet Fouts

MARCH 6, 2013

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Coca-Cola aligned their mission with women and heart-health and the fans produced all of the content.

Instagram 143

Instagram Eventful Hashtag Hubspot 143

Janet Fouts

DECEMBER 12, 2014

Posts that reuse the exact same content from ads. But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! Posts that push people to enter promotions and sweepstakes with no real context. Here’s an example. What if I LIKE watching Gary the tiger? On the surface, yes.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

JANUARY 27, 2011

Momentus Media Community Health Score. Literally when someone actually engages with your content. Please don’t take increasing your influence score as the holy grail of community. Run some of the evaluation tools below to determine what somebody sees when they look you up. Peer Index.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

APRIL 29, 2013

Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. Linkedin is becoming a more vibrant place with richer content.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

AUGUST 1, 2012

Of course you’ll find lots more, but these are 10 people I can always rely on to have useful and interesting content. He calls it “New School Marketing” Debra Askanase Is on top of what’s going on in the non profit sector and online community building. 10 people to circle who will add value to your experience.

Google 139

Google Posterous Film Social Networking 139

Janet Fouts

JUNE 2, 2011

The whole idea of this form of marketing is repulsive and goes against everything that community stands for. Be picky about the quality of their content and don’t fixate too much on “but I don’t know this person!&#. I know, there are people who say MLM’s are a legitimate business model with a bad rap.

Twitter 136

Twitter Curation Survey Hashtag 136

Janet Fouts

OCTOBER 17, 2013

It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! Explore more infographics like this one on the web’s largest information design community – Visually. be called new?

Content 135

Content Marketing iPad Advertising 135

Janet Fouts

DECEMBER 14, 2010

Since time is precious, it’s essential to create a system for repurposing your best blog content so you can syndicate it to multiple platforms in multiple formats (text, audio and video). Wish there was a way to say I like your content without being spammed. Community matters. Social Media Marketing is about business.

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

SEPTEMBER 5, 2014

Now when I want to share a post that’s all about a new recipe I’ll share that with my foodies circle and know the people within that circle who get it are actually interested in that piece of content. Ah, but within the Google+ circles and communities there are some great discussions going on and you’re missing out.

Google 175

Google Hashtag Journal Forums 175

Janet Fouts

MAY 4, 2015

If I was completely independent or establishing my personal brand, yes, they’re fun and yes, I could even put out consistent content such as answering questions, etc. But I don’t tend to use any of these apps regularly because I have not found them relevant to my work. However, my professional role has evolved. The latest.

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

If I was completely independent or establishing my personal brand, yes, they’re fun and yes, I could even put out consistent content such as answering questions, etc. But I don’t tend to use any of these apps regularly because I have not found them relevant to my work. However, my professional role has evolved. The latest.

Video 70

Video Ustream Twitter API 70