Firebelly

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Using Content, Conversation, Value And Trust To Build Community

Firebelly

Without trust there is no “real” community. Community at work… Image Credit: STAN HONDA – AFP/Getty Images . Community is an over-used word these days. Perhaps, it’s more accurate to say that there is a community continuum. Or perhaps – just many varietals of community.

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Facebook Pages: Using Content & Conversation to Build Community

Firebelly

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Engagement is 100% higher for videos.

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8 Questions to Ask After Facebook Community Growth

Firebelly

Your community has grown significantly. Your last contest brought hundreds of new members to your Facebook community. How will your content engage and entertain your expanded audience? Will you be able to convert business out of this community? Community, if done correctly, represents the grail of marketing.

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12 Questions To Ask Before You Build An Online Community

Firebelly

“I don’t know if I should build an online community&#. I hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. Can you develop content and sustain conversations?

Questions 197
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Content Creators Unite At NMX 2014: A Brief Review

Firebelly

The Content Cake. Scott Stratten of @unmarketing used a major case study on QR codes to emphasize why marketers should shift their focus towards content. Content should be the focus. What’s your content about? Then put the cake in the oven, let it bake and give it to the community. Start with the essentials.

Review 176
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What Kinds Of Content Are You Most Likely To Share?

Firebelly

The first question was what kinds of content are you most likely to share? People or companies who are interested in helping the community.”. Unusual content and content that triggers strong emotions — death or birth — causes conversations. Unusual content gets people curious.”. Here are some of the responses.

Content 168
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The Best Content Marketer? An Orange Cone

Firebelly

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. I’ve worked with clients in the past who were being totally dominated in search, and our content marketing plan was an all-out game of catch-up.

Content 182