Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. But more importantly, aside from the breakdown of percentages in that graphic above-look at the number of ways that people can consume and create content. Share content. Tweet on Twitter.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

AUGUST 9, 2011

Just like the early days of the internet and AOL, of email and using Hotmail and Outlook for some good ole’ email blasts, of SEO, of pay per click, of content marketing and so on and so forth. Those will be “must have’s&# and not “would be nice&# reqs-and that won’t be asking a lot either.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

MAY 3, 2010

If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Curating community content to keep it safe will go a long ways for members to want to contribute and connect with greater frequency. Jake Mckee’s infamous 90-9-1 pyramid comes to mind.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

OCTOBER 10, 2011

We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it. If you choose to go it alone in the digital world and not embrace the networks and communities that get you there, well then, I guess you’re alone.

Avatar 138

Avatar Sports Project Team 138

Direct Marketing Observations

OCTOBER 12, 2010

UGC (user generated content) can, in some cases will, bring the big brands to their knees. We recognise that we missed the opportunity to engage with the online community. These are the times that we live in. So what was Gap to do? The idea of a new shiny brand identity had completely backfired. “ So. lesson learned?

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

JUNE 28, 2010

Dear __, you’re right, most companies don’t understand what it takes to be engaging, and most don’t have the right staff deployed, and some are not sufficiently funded to create engaging content-but they’re getting better.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

FEBRUARY 15, 2010

Severity – of the content itself. “X Further defined by a direct vs indirect mention and context of the content. There are companies who are working on ways to automate forms of sentiment through natural language processing and machine based or community based learning. OK, try managing that formula through reports.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

APRIL 26, 2010

Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. Consumers have changed! So what is this post about then?

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

SEPTEMBER 8, 2011

2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building? Content-an illustrated history. Here are 10 of my most recent favorites. See what you think.

Community building 202

Community building ROI Cost Analytics 202