Akamai Marketing

AUGUST 9, 2011

When your building content, you’ve got to remember not to be blinded by the demographics. What to Consider When Building Content. The same is true of content. If you’re building content you should build it to attract the kind of people you want to do business with. Guess what?

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

AUGUST 29, 2011

Generally speaking though, they lend themselves to community building and time saving features. Having content in a single space that isn’t changing every 10 seconds has its benefits. to share content from other Social Media Club members. In some cases they may even help with audience building. I use Paper.li

Curation 255

Curation Storify Paper.li Tools 255

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Or someone said you should so your considering it. But where do you start? Well, its an often overlooked question.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

DECEMBER 28, 2012

Guy Kawasaki says that after having 75 people review the manuscript of APE, multiple readings by the authors themselves, the copyeditor found 1,500 errors, this was after Guy’s community had already provided feedback and content suggestions. Kawasaki also covers ways to mobilize communities such as KickStarter and IndieGoGo.

Publishing 121

Publishing Review Crowdsourcing Focus Group 121

Akamai Marketing

SEPTEMBER 22, 2011

My PR friends will strive to find ways to connect or create community and journalism friends are going to remind me about the need for great content and the digital design camp is going to say it won’t mean anything if it isn’t attractive to the eye. Creative Commons by PSD.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

NOVEMBER 6, 2012

Its essentially relationship building with your community and audience. Great Content Builds Authority and Trust: When you create how-to posts, or advice posts, industry reviews, your also giving your potential customers a reason trust you. Create a variety of content types, including video, photos, slides.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JANUARY 8, 2013

Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Creating remarkable content is sort of like saying “just make it go viral.” But consider approaching your content from a different perspective. Remarkable content is consistent content.

Social Media 198

Social Media Marketing Social Networking Communities 198

Akamai Marketing

JANUARY 15, 2013

If you’re looking to get a return on your social media investment, you’ll need to commit to building a community and then conversing with your community. Who is going to create and curate content? And, chances are you’ll have to review some of your digital assets. How’s that website looking?

ROI 194

ROI Social Media Policies Creative Commons 194